5W Public Relations Expands Corporate Practice, Adding Kapture to Roster

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Oct 25, 2012, 06:30 ET

NEW YORK, Oct. 25, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., today announced the addition of Kapture to its diverse roster of clients.

Kapture is a mobile application that instantly rewards individuals for taking and sharing photos of products and services they love with their friends via social media. Kapture turns anyone taking a photo into a brand ambassador, allowing merchants, businesses and brands to benefit from the billions of photos taken and shared monthly via social media.

The Kapture platform especially empowers brands, as photos taken via Kapture are transformed into a beautiful Polaroid which prominently features the brand's logo watermarked on the photo. For sharing a Kapture moment via Twitter or Facebook, users are instantly rewarded with items ranging from discounts to physical goods – which they can redeem instantly, save for redemption at a later date, or gift to their friends.

"5WPR looks forward to working with Kapture, helping them grow their business and spread the word of the great services they offer for brands and merchants and for anyone that's ever taken a photo," said Ronn Torossian, Founder of 5W Public Relations. "We are confident that with focused branding and their sophisticated platform, there's no doubt that Kapture will continue to grow as a leader in their marketplace."

Having just completed a campaign with Red Bull, Kapture will be launching out of beta in New York with 300+ partners, and many more lined up.

"5WPR has a proven track record of success within the technology industry and we are confident in their ability to help grow our business and broaden the reach of our brand partners," said Brian D. Martelli, CEO of Kapture.

5W Public Relations will execute the PR campaign focused on thought leadership positioning, media relations tactics, procuring strategic partnerships, event management, launching client case studies, c-suite profiles and more.

ABOUT 5WPR:

5W Public Relations (www.5wpr.com) is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

CONTACT: Ronn Torossian, +1-212-999-5585, [email protected]

SOURCE 5W Public Relations