5W Public Relations Expands Consumer Lifestyle Practice, Winning MyRegistry.com

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Aug 01, 2011, 09:36 ET

NEW YORK, Aug. 1, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent PR firms in the U.S., today announced the addition of MyRegistry.com to its diverse roster of consumer lifestyle clients. MyRegistry.com is the premiere designation for universal gift registry services, giving users the ability to create one centralized registry for any gift-giving occasion, including weddings, baby showers, birthdays, graduations, housewarmings, holidays and more. Many organizations and non-profits also use MyRegistry.com as a valuable fundraising too and convenient resource for requesting supplies and donations.

"5WPR is so pleased to be working with this industry-innovating company," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to helping MyRegistry.com capture additional market share and elevating its visibility within leading consumer media."

As the leader of global online gift registry services, MyRegistry.com gives customers the flexibility to choose they items they like best from any store in the world – either online or brick and mortar – and also makes the registering process easy via free and customizable e-cards, SMS Text Message Alerts, a Thank You Note reminder tool and the ability to register tastefully for cash gifts. Its iPhone App enables members to use their smartphones as a barcode scanner to add any item to their MyRegistry.com gift list. Merchants can benefit from joining MyRegistry.com by downloading a highly customizable widget that adds the universal gift registry functionality to their own website.

For the MyRegistry.com, 5W Public Relations will execute campaigns featuring media relations, celebrity seeding, spokesperson procurement, product integrations, co-branded partnerships, event management, and more.

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Contact: Ronn Torossian, [email protected], 212-999-5585

SOURCE 5W Public Relations