5W Public Relations Expands Consumer Lifestyle Practice, Winning Coyuchi and Coastal Contacts Inc.

News provided by

Jun 07, 2011, 03:25 ET

NEW YORK, June 7, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Coyuchi and Coastal Contacts Inc. to its diverse roster of consumer lifestyle clients. As the first company to bring organic cotton bedding to the United States over 20 years ago, Coyuchi's sophisticated home textiles are rooted in the innate qualities of nature and feature harmonious, effortless style. Coastal Contacts Inc. is the world's leading online retailer of vision care products, offering fast delivery, a customer-centric approach and a great selection at the lowest possible prices.

"5WPR is so pleased to be working with these two industry-innovating companies," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to helping both brands capture additional market share and elevating their visibility within leading consumer media."

Coyuchi products are produced using fair labor practices and natural fibers, free of the toxic dyes, bleaches and finishes used in conventional textiles. All Coyuchi cotton is 100% organic, produced using a non-toxic production process certified to the Global Organic Textile Standard (GOTS). Coyuchi can be found at fine retailers across the U.S. and Canada, as well as for purchase online at www.coyuchi.com.

Coastal Contacts Inc. services more than 150 countries through its family of websites including CoastalContacts.com, ClearlyContacts.ca, Lensway.com, and others. Founded in 2000, the company designs, produces and distributes the largest selection of eyeglasses and contacts on the Internet, including a unique combination of designer frames, contact lenses, sunglasses and vision care accessories.

For both clients, 5W Public Relations will execute campaigns featuring media relations, celebrity seeding, product integrations, co-branded partnerships, event management, and more.

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Contact: Ronn Torossian, [email protected], 212-999-5585

SOURCE 5W Public Relations