5W Public Relations Adds PeekYou to Its Technology Client Roster

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Mar 08, 2010, 04:59 ET

NEW YORK, March 8 /PRNewswire/ -- 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of PeekYou to its portfolio of technology clients.

PeekYou is a free people-search engine and data platform created by a fusion of public records and public web data for over 230 million people. Its primary goal is to create a single profile for every person in the public domain, summarizing his or her interests, work, schooling history, photos, physical address, e-mail address, websites, gender, age, and other biographical information. PeekYou also powers and enhances web applications by leveraging its deep people data. 5W has been tasked with growing the company's recognition through an aggressive media relations campaign.

"Our team is thrilled to have the opportunity to work with the PeekYou team as the company realizes its leadership role in the social search marketplace," said Ronn Torossian, President and CEO of 5W Public Relations. "Given 5W's extensive experience in technology and social networking, we look forward to creating consistent and relevant results within key demographics."

"We have a lot of exciting announcements coming up in 2010 and we're glad Ronn and his team are working with us to navigate an interesting media-scape," said Michael Hussey, Founder and CEO of PeekYou. "As people ask questions about the future of privacy in the age of Facebook, Google Buzz and an ever expanding array of social media signals, PeekYou is in a unique position to participate at every level of the conversation."

Where as Google has indexed the web around page text and web links, PeekYou provides detailed information about the actual people behind nearly half a billion links – from demographics to personal interests, work and schooling history and contact information. Through this unique platform, businesses can take advantage of emerging social media tools to create applications at the individual people layer. For additional information, visit www.5wpr.com.

About 5WPR:

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 25 largest PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations