5W Public Relations Adds Norton, LLC To Its Consumer Practice

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Oct 17, 2012, 06:00 ET

NEW YORK, Oct. 17, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Norton, LLC to its diverse roster of clients. Norton is the parent company of Concert Vault, Wolfgang's Vault, Daytrotter, and Paste. Combined, these fast growing companies serve more than 5,000,000 visitors and members, control more than 375,000 copyrights and own more master audio recordings than all but the 3 largest music labels

ConcertVault (www.concertvault.com) houses the world's largest and most comprehensive collection, across every major music genre, of live concert audio and video recordings. Every day ConcertVault offers to its visitors and members a wide array of new live audio and video concerts, many of which have not been listened-to or seen before that moment on ConcertVault. These concerts come from The Bill Graham/Fillmore, King Biscuit, Record Plant, Newport Jazz, Great American, Metropolitan, Newport Folk, Tramps, Ash Grove and other Archives, all of which Archives are owned by ConcertVault. Unparalleled in scope, a typical day of ConcertVault programming might range from Pink Floyd in 1970 to Muddy Waters in 1966, to epoch-defining sets by Miles Davis and the Ramones, to culturally significant concerts from Lightnin' Hopkins and Mississippi John Hurt, to new stars such as Bon Iver and Mumford & Sons.

Daytrotter (www.daytrotter.com), THE independent music, taste-making website, from its original studio in Rock Island, Illinois - as well as its satellite studios in San Francisco, Asheville, Austin and London - records and distributes the music of emerging bands. Daytrotter records these bands live, in a studio, with no overdubs, autotune or remixing. This approach has endeared Daytrotter to hundreds of thousands of visitors and members who can visit the Daytrotter website to listen to five new Sessions each day, live stream that day's Sessions and explore the Daytrotter archive of more than 2,400 Sessions many of which feature originally unknown bands which have gone on to fame, such as Vampire Weekend, Bon Iver and Fleet Foxes, among many others. The Daytrotter stamp-of-approval is important and has resulted in many more-established artists coming to Rock Island to record their own Daytrotter Session, including Kris Kristofferson, Carly Simon, Jeff Daniels, John C. Reilly, Ian McCullough, Naughty by Nature, MGMT, Aimee Mann, Moby, Counting Crows, Glen Campbell and Mumford & Sons. Daytrotter has also promoted 6 Barnstormer Tours in the past 3 years where between 5 and 6 bands perform nightly in Barns all over the country, Vermont, New Hampshire, New York, Pennsylvania, Ohio, Michigan, Illinois, Wisconsin, Minnesota and, of course, Iowa to name a few Barnstormer venues. Local Natives, Dawes, Delta Spirit, Nathaniel Rateliff, Free Energy, Guards, Sondre Lerche, White Rabbits, Deer Tick, Wildlife and Ra Ra Riot, among many others, have delivered amazing Barnstormer performances. Lastly, Daytrotter now releases limited-edition 12" vinyl recordings each month. Each of these limited-edition recordings feature the Sessions of 2 different performers and the universally recognized art of Daytrotter's in-house artist.

Wolfgang's Vault (www.wolfgangsvault.com) is the world's largest Store for vintage and new music merchandise and memorabilia. The WV Store started with the Bill Graham/Fillmore collection and grew through acquisition to include more than 25,000,000 items, all of which have been preserved, data-based and stored at WV's headquarters where customer orders are fulfilled. Higher priced collectibles, such as first edition Fillmore posters, and lower priced original poster reprints are featured in the WV store along with apparel and the most important music photography of the past 50 years created by the very best photographers of that period. The most famous bands of the past 50 years are featured prominently in the WV Store; for example, searching on the term 'Grateful Dead' delivers 1,654 unique items for perusal and possible purchase. The Store processes all orders within 48 hours and offers a buyer 6 different payment options from all major credit cards to PayPal and Amazon Payments. More than 14,200 performers are represented in the WV Store.

Paste is one of the most acclaimed voices in entertainment journalism and analysis, whose coverage has resulted in four National Magazine Award nominations, dozens of Plug, Folio and Gamma Awards and endorsements from USA Today, The NY Daily News and The Wall Street Journal, who called Paste "the finest among American music titles." The more than two-million monthly unique visitors at PasteMagazine.com comprise a highly engaged and devoted audience of entertainment lovers hungry for authenticity and creativity, looking to discover the best of what's next in music, movies, TV, books and video games. As Utne says, "Paste brings together the best elements of the mainstream and indie press." Paste publishes two online magazines, PasteDaily (www.pastedaily.com) and PasteWKNDR (www.pastewkndr.com).

"5WPR is very excited to be working again with Norton as it continues to contribute so positively to the music landscape," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to helping this brand capture additional market share and elevating its visibility within leading consumer media."

"As Norton continues to grow and offer exceptional products to consumers and artists alike, we are thrilled to partner with 5W Public Relations," said Bill Sagan, CEO of Norton. "We know the power 5W has had for our brand in the past and are confident they will be an asset to us in delivering our core messages to our consumers once again."

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (www.5wpr.com) is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

Contact: Ronn Torossian, [email protected], 212-999-5585

SOURCE 5W Public Relations