5W Public Relations Adds eShakti to Its Fashion Division

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Jan 09, 2012, 05:00 ET

NEW YORK, Jan. 9, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent US PR Firms, today announced the addition of eShakti, to its diverse roster of fashion clients. The online retailer provides a breakthrough shopping experience complete with built-in customization tools where women can easily tailor original fashions to fit their size, shape and personal style, and receive their order within a week.

"5WPR is very excited to be named the PR agency of record for eShakti," said Ronn Torossian, President and CEO of 5W Public Relations. "This brand is something special, and we look forward to increasing awareness about eShakti to a large base of online shoppers."

eShakti.com offers distinctive design and unparalleled, custom- fit clothing and accessories for stylish women. Dresses, skirts, tops, cardigans, jackets and scarves are available in styles that are trending right now in a wide array of sizes from 0 to 26W. eShakti's custom capabilities allow shoppers to easily order personalized sizes and make style changes to any item to their specific requirements, ensuring a flattering fit and unique look. Indeed, ordering customized clothes is as easy as ordering off-the-rack clothing online. eShakti's incredibly quick turnaround time allows customers to receive their custom-made look within a week of ordering.

5W Public Relations will execute a comprehensive integrated public relations program in order to promote eShakti to targeted influential media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, online events, and more.

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. 5WPR was founded by Ronn Torossian in 2003, and the energetic and focused culture earned the PR firm a spot on the INC. 500 list and consistent ranking as one of the 25 largest PR Agencies in the US.

Press Contact: Ronn Torossian, [email protected], 212-999-5585

SOURCE 5W Public Relations