5W Public Relations Adds Cavalia, the Breathtaking Multimedia Equestrian Spectacular, to its Client Roster

- PR Agency To Promote Acclaimed Show's First New York Area Performances -

News provided by

May 24, 2010, 09:00 ET

NEW YORK, May 24 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of Cavalia, the breathtaking multimedia equestrian spectacular from one of the founders of Cirque du Soleil, to its roster of entertainment and special events clients. The NYC based Public Relations firm will be responsible for publicity and branding surrounding the show's inaugural New York area performances taking place June 9th through 20th at the Meadowlands.

"5WPR is thrilled to be working with the Cavalia team as they prepare to introduce their highly acclaimed show to the New York area. Created by the co-founder of Cirque du Soleil, Cavalia promises to captivate attendees of all ages and we look forward to helping to broaden awareness of this one-of-a-kind experience," said Ronn Torossian, President and CEO of 5W Public Relations.

Cavalia is not just a show for horse-lovers, it is a lavish orchestration of multimedia, equestrian and performing arts designed to entertain people of all ages and backgrounds. Under the world's largest touring Big Top, which rises 100 feet above the ground and spans more than 26,264 feet, 60 of the most magnificent creatures on the planet will express themselves in all their beauty, grace and strength on a 160-foot wide stage. While the horses gallop and cavort and, at times, run free completely unbridled, the show incorporates acrobatics, original live music and stunning special and lighting effects to create a dreamlike setting.

ABOUT CAVALIA

Seen by more than 3 million people worldwide, Cavalia is a tribute to what the horse has accomplished and a celebration of the relationship that we have enjoyed together. This multimedia extravaganza features more than 100 two-and four-legged artists, including beautiful horses of 12 breeds, riders, acrobats, aerialists, dancers, and live musicians. It is this combination that sets the mood in the majestic White Big Top, the largest touring White Big Top in the world. Headquartered in Montreal, Quebec (Canada), Cavalia is the brainchild of Normand Latourelle who has become renowned for producing popular events around the world.

ABOUT 5WPR

5W Public Relations is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 and the title of "fastest-growing agency" three years in a row. One of the 25 largest PR firms in the US, the NYC based PR agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team, led by CEO Ronn Torossian has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations