5W Public Relations Adds Beautisol to Its Beauty Client Roster

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Nov 19, 2010, 02:41 ET

NEW YORK, Nov. 19, 2010 /PRNewswire/ -- 5W Public Relations, one of the 20 largest independently owned PR firms in the US, is pleased to announce the addition of Beautisol to its growing roster of beauty brands. The brand provides high quality and environmentally conscious sun care products with personality and their mission is to be a sun care mentor, friend and educator to the consumer.

5WPR will work with Beautisol on strategic planning, media relations and a full-scale marketing communications campaign for the brand.

"We are thrilled to be working with Beautisol," said Ronn Torossian, president and CEO of 5W Public Relations. "Given our extensive experience creating successful public relations programs for other beauty brands we are confident 5WPR will deliver results for the Beautisol brand."

Beautisol's products provide alternatives to the sun (such as self-tanners), treatments for sun damage (such as peptides), and protection from the sun (such as sunscreen and sunblocks). All products are paraben free and carefully formulated with the latest technology. All products are PETA certified. Founded in 2009, Beautisol was born from social media as a way to communicate directly with customers. Beautisol products are sold online and through various spas and salons. For more information log on to www.Beautisol.com.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 15 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."