5W Public Relations Adds Aluminyze™ To Its Consumer Products Client Roster

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Aug 21, 2012, 09:19 ET

NEW YORK, Aug. 21, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Aluminyze™ to its diverse roster of consumer product clients. Aluminyze™ is a brilliant new way to see and display your favorite photos by infusing an image right into the body of a lightweight but solid sheet of aluminum for exceptional image vibrancy, incomparable durability and maximum versatility.

The aluminum takes the place of the paper on a traditional photo making them long-lasting and protects them from tearing and safe from water damage. Aluminyze™ aims to end the concern most consumers have with their most treasured photos – fading and tearing over time. Aluminyze™ lasts at least three times longer than paper when comparing how they fade.

"5WPR is very excited to be working with this innovative company," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to helping this brand capture additional market share and elevating its visibility within leading consumer media."

"As Aluminyze™ continues to grow and offer an exceptional product to consumers, we are thrilled to partner with 5W Public Relations," said Shmuel Lokshin, CEO of Aluminyze. "We are impressed with 5W's commitment to the Aluminyze™ brand and confident they will be an asset to us in delivering our core messages to our consumers."

For Aluminyze™, 5W Public Relations will execute a campaign featuring media relations, celebrity seeding, product integrations, co-branded partnerships, and more.

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Contact: Ronn Torossian, [email protected], 212-999-5585

SOURCE 5W Public Relations