5W Public Relations Adds All-Clad Metalcrafters LLC To Diverse Consumer Client Roster

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Sep 10, 2013, 12:20 ET

NEW YORK, Sept. 10, 2013 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations agencies in the U.S., today announced its selection as the agency of record for All-Clad Metalcrafters LLC, the undisputed cookware choice of top restaurant chefs and serious home cooks.

"We are so proud to be working with All-Clad, a company that has distinguished itself through its cookware innovation and unparalleled quality," said Ronn Torossian, president and CEO of 5W Public Relations. "We are confident 5WPR will deliver the effective results All-Clad anticipates, given our passion and extensive experience developing successful public relations programs for a wide range of home, housewares and lifestyle brands."

Born in the United States steel age in 1967 as Clad Metals, All-Clad originally specialized in formulating bonded metals for a variety of industries. Since it was established as All-Clad Metalcrafters in 1971, every piece of its bonded cookware has been handcrafted through a revolutionary process, a technique secured through the issue of several patents by the United States Patent and Trademark Office. All-Clad's proprietary recipe of metals is proof of an innovative practice that has developed cookware providing the best in cooking performance. Today, All-Clad's signature cookware continues to be proudly handcrafted by American artisans in Canonsburg, Pennsylvania, with American-made steel the same way it was four decades ago. All-Clad Metalcrafters offers several collections of bonded cookware, kitchen tools, electrics, and gourmet accessories.

"All-Clad has an impressive and storied history as a leader in quality professional cookware," stated Jim Poppens, Vice President of Marketing for All-Clad, part of Groupe SEB. "We are excited about our partnership with 5W Public Relations to together grow the All-Clad brand and continue to share our story and products with chefs and both serious and aspiring home cooks."

About 5W Public Relations:
5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.

SOURCE 5W Public Relations