5W PR Expands Beauty Practice Adding YouBeauty.com and YouContent Media to Client Roster

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Apr 15, 2015, 11:05 ET

NEW YORK, April 15, 2015 /PRNewswire/ -- 5W Public Relations, one of the 20 largest independently owned public relations firms in the U.S., has been named PR Agency of Record by YouBeauty.com, the go-to resource for all things beauty, health, and wellness; and YouContent Media, a premier marketing services company whose properties include YouBeauty.com as well as a proprietary Big Data user engagement platform.

"We are honored and excited to be working with YouBeauty," said Erika Kauffman, EVP and General Manager of 5W Public Relations. "YouBeauty is a trusted and well-followed digital platform delivering thought-provoking and individualized content as it pertains to beauty, wellness, and pop culture. We are confident that we will continue to elevate the YouBeauty brand as a premier authority in this competitive digital marketplace and help bring to life many of the insights that the YouContent Media platform can offer. They are a fantastic addition to our thriving beauty & health division."

"Our primary mission is to provide readers with a 360-degree personalized approach to overall wellness, and teach them that beauty comes from the inside out," said Maggie Miller, President of YouContent Media and YouBeauty.com. "Over the last few years we have generated hundreds of millions of data points while engaging our YouBeauty and YouContent users. We look forward to leveraging our Big Data insights to build and engage our audience further and continuing to serve as a key player in this space," shared Miller.

5WPR will execute a comprehensive public relations campaign focused on strategic media relations tactics targeted towards further brand recognition and elevating the website and its editors within the beauty and wellness domain.

About 5W Public Relations:
5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 120 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned they agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.'

About YouBeauty.com:
YouBeauty.com is the go-to website for smart, spunky women who love beauty, wellness, and healthy living. Dr. Mehmet Oz and Dr. Michael Roizen founded YouBeauty in 2011, working together with a team of beauty and health experts to create an individualized journey to authentic beauty. We deliver daily stories, thought-provoking features and fun quizzes to give our users a 360-degree approach to feeling and looking good. From personalized recommendations for the best lipstick shades and strategies for managing stress to the gluten-free recipes and tips to maximize your latest workout, YouBeauty.com is the source for savvy women everywhere.

About YouContent Media:
YouContent Media (YCM) is the industry leader in customer acquisition and premium content publishing. YCM's suite of owned and operated content sites include flagship site YouBeauty.com as well as a variety of surveys and sweepstakes portals. YCM's expertise is engaging with users online via email, newsletters, native content, quizzes, and more. YCM's publisher network and proprietary lead generation system allows them to connect brands to consumers and consumers to brands, at true moment of care. YCM's lead generation and Big Data platform has powered millions of optins for thousands of brands. For more information please visit YouContentMedia.com

Press Contact:
5W Public Relations
Ronn Torossian l [email protected]
212.999.5585

SOURCE 5W Public Relations