5 Key Trends Will Impact Marketing to the U.S. Luxury Market, According to MarketResearch.com's Latest White Paper Offering
WASHINGTON and NEW YORK and LONDON, Dec. 17, 2014 /PRNewswire/ -- As a leading provider of market research, MarketResearch.com is pleased to announce the publishing of its newest market research white paper, Five Luxe Trends for 2015, a collaborative project by MarketResearch.com and Unity Marketing. The white paper was written by Pam Danziger, President of Unity Marketing.
The United States has at least 11 times more millionaires than most other markets, including China. With 11.53 million millionaires in 2013, versus the 1 million in China, it is clear that luxury brands should be targeting the U.S. affluent consumer. But, even though there are more millionaires in the U.S., that does not mean they are spending like the millionaires in other countries.
To learn more about the emerging key trends for luxury brands in 2015, visit: http://hubs.ly/y0n8Lb0.
Households in the U.S. with incomes over $250,000 are more financially stable than 98% of all U.S. households. But, these consumers still feel middle-class and, consequently, spend like it. Therefore, they are not buying luxury, high-priced items like previous affluent consumers. New trends for affluent consumers are emerging.
The newest affluent consumer trends that are discussed in MarketResearch.com's white paper include:
- Luxury has a brand new style, which affluents express in new ways, which means,
- Luxury brands must tell a new story that resonates with affluent's new values.
- Affluents, especially the highest-income ultra-affluents, are shopping in new ways.
- Millennials on the road to affluence will gain traction and bring new expectations and experiences into the luxury market.
Download the white paper to learn more: http://hubs.ly/y0n8Lb0.
About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.
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About Unity Marketing:
From market research to marketing strategy, concept creation to new product development and sourcing, Unity Marketing offers the tools you need to maximize your unique marketing opportunities in the collectibles and giftware industry.
Drawing upon their extensive industry experience, as well as professional expertise in marketing research and analysis, product and concept development, strategic planning and licensing, Unity Marketing offers marketing consultation and research services to help their clients identify and maximize their potential success in the collectibles and giftware markets.
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SOURCE MarketResearch.com
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