5® Gum Invites Music Fans to Choose Your Energy™ with The Switch Live Webcast

Working with YouTube, La Blogotheque offers simultaneous live performances from Givers and Theophilus London

News provided by

Wm. Wrigley Jr. Company

Mar 27, 2012, 12:28 ET

CHICAGO, March 27, 2012 /PRNewswire/ -- 5® gum is celebrating the launch of RPM™ – available in an Energizing Fruit or a Relaxing Mint flavor – by sponsoring The Switch, a live online music event where viewers can choose the artist to suit their mood. Performances from two up-and-coming artists will be streamed simultaneously on YouTube, offering fans the chance to choose their music and their energy.

Music fans are invited to tune into YouTube.com/TheSwitch on March 28 at 9PM ET to Choose Your Energy™ between an upbeat, energizing performance from Givers or a relaxing, soulful set from Theophilus London.

The live YouTube music event, presented by La Blogotheque and powered by 5 gum, is the first of two concurrent concert events, bringing hour-long performances that are sure to Stimulate Your Senses®.

Information on the second live stream will be available at the 5 gum Facebook page.

Additional Details:

  • The first event begins March 28 at 9PM ET at YouTube.com/TheSwitch; both hour-long sets will stream twice, so users have the opportunity to watch both if they're in the mood!
  • Fans will also have the opportunity to view exclusive content, create their own playlist that reflects their mood or discover Relaxing and Energizing tunes curated by their favorite artists.
  • Anyone who can't tune into the live performance should visit the The Switch YouTube page to watch archived performances of select songs from each artist (available April 2 – May 11, 2012).

Relevant Links:

© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. 5, RPM, Choose Your Energy and Stimulate Your Senses are trademarks of the Wm. Wrigley Jr. Company.

SOURCE Wm. Wrigley Jr. Company

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