5 Affordable Ways to Gain Brand Exposure

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NEW YORK, Nov. 12, 2015 /PRNewswire/ -- Small business owners continue to leverage unique marketing opportunities that allow them to compete with the major players in their industries—even without the luxury of big budgets. However, they may not be aware of the cost-effective options that are available within arm's reach.

PR Newswire's Small Business PR Toolkit contributing author, Phillip Thune, believes that small businesses—even with limited resources and budgets, can take advantage of the benefits of budget-friendly brand exposure.  In his latest post, Thune suggests you can increase your brand's visibility by:

• Google Adwords. Considered to be one of the most direct and effective ways to market your business online, it can also be one of the most complicated. Since you only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend, this is an extremely cost-effective method to explore.
• Social Media Advertising.  Social media platforms offer advanced, but affordable advertising options that you can use to target your consumers with demographic, keywords and interest-based campaigns.
• Industry Awards.  Incorporating industry awards into your marketing program is an inexpensive way to stand out from the competition. Winning industry awards provides a unique opportunity for businesses to boost brand awareness, increase store or site traffic and enhance your credibility as a business.

For further discussion on the two remaining affordable marketing tips, read Thune's complete article here: http://bit.ly/1Sm4qKP.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                       
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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