4media group, Inc. Launches Digital Marketing Agency Dynamik Influence

Global Integrated Marketing and Communications Agency 4media group Expands Into the Influencer Marketing Space

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Jun 18, 2020, 08:00 ET

BENTONVILLE, Ark., June 18, 2020 /PRNewswire/ -- 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4media group's acquisition of News Generation, a broadcast media relations firm located in the Washington, D.C., area.

4media group created Dynamik Influence in response to clients' increased needs for social media influencers in advertising, marketing and public relations campaigns. The social media influencer space is a crucial component of the modern media landscape, offering a more personalized approach to promotional content.

"The definition of an influencer continues to evolve," said Bill Stanton, 4media group's Vice President of Partnerships and head of Dynamik Influence. "They can be a trusted voice, an advisor or a form of entertainment. Consumers seek out influencers for things that range from serious health issues to recipe ideas and branded entertainment."

Dynamik Influence possesses the capabilities to provide a fully integrated and streamlined approach to influencer marketing campaigns.

"The perfect partners to influencer marketing are native advertising and market research," said Alex Hinojosa, 4media group's Executive Vice President of Insights & Integrated Strategy and head of the U.S. division of Atomik Research. "When consumers look for content on their favorite website or app, native media can drive additional impressions and engagement. Insights from consumer surveys help creators tell compelling stories backed by numbers," added Hinojosa.

In May, Dynamik Influence commissioned Atomik Research for a study on Americans' perceptions related to social media influencers. The survey of 1,004 Americans found:

More than one-third (35%) of American social media users have bought a product, used a service and/or engaged with a brand at least once within the past month.
Sixty-two percent of Americans claim they trust influencers', friends', and family members' opinions or recommendations on social media platforms.
Forty-seven percent of Americans engage with influencers at least once a week.

About Dynamik Influence: Dynamik Influence is a global influencer marketing agency with a tenacious approach to connecting consumers and brands through quality content. The Dynamik Influence team of professionals delivers a research-driven influencer marketing process to promote brand relevancy, authenticity and awareness. Our influencers build beautiful, compelling content and Dynamik's platform syndicates that across social media channels, backed by best-in-class analytics.

About 4media group: 4media group is an integrated communications agency specializing in market research, digital, broadcast and public relations. We provide a wide array of services including satellite media tours, PR surveys, influencer engagement and digital advertising. 4media group's global headquarters are in London; primary U.S. offices are located in Bentonville, Arkansas, with satellite offices in New York, Los Angeles, Chicago, Atlanta, Orlando and Washington, D.C.

Media Contact:
Bill Stanton, Vice President of Partnerships
Cell: 1 (917) 287-4438
Email: [email protected]

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SOURCE 4media group, Inc.