'47 Launches Licensed Apparel And Headwear Line -'47 FORWARD
'47 Designs Collection For The Active Fan
BOSTON, July 15, 2015 /PRNewswire/ -- '47, a privately held, premium sports lifestyle brand, announces the arrival of their newest licensed apparel and headwear line – '47 FORWARD.
'47 FORWARD provides the best fit, feel, and function for the active fan and is offered in an array of silhouette options including; tanks, tees, sweatshirts, zip-ups, sweat pants and capris. The Stamina '47 CLEAN UP cap rounds out the assortment.
Apparel pieces are made from a soft cotton blend fabric that is engineered with moisture-wicking technology that naturally minimizes odor, and are finished with flat seams for comfort and increased strength. Tops were created with rotated shoulder and side seams to provide an anatomically correct fit, and allow for an increased range of motion. Zippered pockets, thumbholes, internal headphone routing, adjustable pant cuffs, amongst others are design highlights of '47 FORWARD.
"'47 FORWARD was developed to help fill what we felt was a void in the licensed goods space, something that sports fans were missing in their arsenal of wardrobe options," said co-owner of '47, Steven D'Angelo.
"We aimed to create a line to specifically fit the lifestyle of active fans, pieces that not only looked great, but pieces that would keep up with the busy and diverse lives of our consumers. From walking your dog to riding your bike around town, these pieces allow for comfortable movement across a multitude of activities."
'47 FORWARD launches with the NFL and will continue for seasons to come with new updates and silhouette releases across other league partners, such as MLB and NHL.
Available for men only include:
- Cadence Long Sleeve Tee - $45.00
- Peak Quarter Zip - $85.00
- Peak Sweatpants - $65.00
- High Point Tee - $38.00
- High Point Tank - $38.00
Available for women only include:
- Dash Long Sleeve Tee - $45.00
- Stride Hood - $80.00
- Stride Capri - $55.00
- High Point Tee - $38.00
- High Point Tank - $38.00
The collection will be available for purchase in select teams on 47brand.com and at retailers such as DICK'S Sporting Goods and Amazon. All items on the '47 FORWARD line range from $30-$85.
About '47
'47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D'Angelo in 1947. The D'Angelo's were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, '47 is currently managed by Arthur's four sons, Bobby, David, Mark, and Steven. '47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, Major League Soccer, The United States Soccer Federation and over 900 collegiate programs. '47 employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit www.47brand.com.
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