45 Park Lane Joins Virtuoso® Preview Program

Yet-to-Open London Hotel is the Second Dorchester Collection Hotel Invited into Exclusive Series

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Jun 02, 2011, 02:12 ET

NEW YORK, June 2, 2011 /PRNewswire/ -- Overlooking beautiful Hyde Park in central cosmopolitan London, 45 Park Lane, the newest property from the iconic Dorchester Collection, is now the latest to join Virtuoso®'s exclusive Preview program. The second Dorchester Collection property to be inducted into the Preview portfolio (the country-house hotel Coworth Park is also a member), the intimate-sized 45 Park Lane joins an impressive roster of select luxury hotels globally, each of which is granted access to luxury travel network Virtuoso's assets and enviable membership.

"We are pleased to welcome a second Dorchester Collection property into Virtuoso's Preview program," said Albert Herrera, vice president of hotels, destinations and tours for Virtuoso. "As one of London's most anticipated new arrivals, 45 Park Lane is poised to bring hospitality in London to another level through its design, new restaurant, rooms and suites. By joining this dynamic program, the hotel will build awareness within our network as well as business prior to its opening in the highly competitive London market."

Opening September 2011, 45 Park Lane will provide a club-like feel offering international guests a smart environment within the heart of London's desirable Mayfair district. The property will offer luxurious and intimate contemporary interiors by New York-based designer, Thierry Despont. Each of the spacious 45 rooms and suites will overlook beautiful views of Hyde Park, as will an additional spectacular Penthouse with wraparound terrace and panoramic views of London. Additionally, a striking central staircase will lead to a mezzanine featuring Bar 45, a library, gym and private media room. Amenities abound, 45 Park Lane also offers 24 hour dedicated host service as well as the seamless bill signing privileges.

Welcoming famed chef Wolfgang Puck, the hotel will open the culinary mastermind's first restaurant in Europe, 'CUT at 45 Park Lane' – a modern American steak restaurant. 45 Park Lane has revamped the facade of the hotel to incorporate specialist eco-friendly 'fins' which will diminish solar gain to the building, significantly reducing the power required to run some of the hotel's operations.

By participating in Virtuoso Preview, 45 Park Lane will be positioned amongst the world's best hotels and resorts. Access to Virtuoso's marketing and branding initiatives, attendance at conferences and events, and training opportunities will allow 45 Park Lane to educate Virtuoso's elite membership during its pre-opening stages and crucial first year of operation. Additionally, Preview participation ensures Virtuoso's advisors see exclusive selling advantages for a full year through the special amenities offered and VIP treatment their clients receive at 45 Park Lane upon opening.

For more information, please visit: www.45parklane.com

Launched in February 2010, Virtuoso Preview has previously welcomed Coworth Park, The Chatwal New York, the Armani Dubai, St. Regis Bahia Beach-Puerto Rico and Montage Deer Valley as participants.

SOURCE Virtuoso