42BELOW® Vodka Celebrates Eat a Cranberry Day

CORAL GABLES, Fla., Nov. 22, 2010 /PRNewswire/ -- When it comes to fruit everyone has their favorite. New Zealanders prefer their native kiwifruit and feijoa while folks in the U.S. love their apples and oranges. Sure, fruits are packed with vitamins and nutrients, but there's one little bugger, while small in size, that packs a heck of a punch around the beloved American holiday, Thanksgiving. 42BELOW® vodka will be giving a whole lot of thanks to the cranberry this turkey day. Gobble, gobble.

(Photo:  http://photos.prnewswire.com/prnh/20101122/CG06598)

In honor of this small, but mighty maroon fruit, on Tuesday, Nov. 23, 42BELOW vodka will celebrate national Eat a Cranberry Day. Don't get them wrong, 42BELOW loves a good apple, but around Thanksgiving, there's nothing better than a cocktail infused with a fruit that belongs to a group of evergreen dwarf shrubs. In fact, 42BELOW is so enamored with the cranberry, the 42BELOW Vodka Professor Raj Nagra, felt compelled to create and share his latest libation, "Very Cran Berry," to ensure everyone gets their daily dose of the festive fruit.

If "fans of the cran" have any other cranberry cocktail ideas, 42BELOW encourages consumers (21+) to visit the 42BELOW Facebook page - http://facebook.com/42BelowVodka - and share (via wall comment) a cocktail they plan on serving up to celebrate Eat a Cranberry Day.

Just in case folks are still a little wary of the cranberry, below are five more reasons to give thanks to this tasty little fruit:

1. Rich in vitamin C(1) – scurvy is so 17th century
2. Nicknamed "bounce berries," for their ability to bounce when ripe(1) – enough said
3. Ninety percent of cranberries are "wet" harvested(1), boggers welcome
4. Honeybees are often used to pollinate cranberry crops(1), which explains why it pairs so well with 42BELOW Manuka Honey Flavored Vodka
5. One of only three (commercially grown and globally traded) fruits native to North America(2) – sorry salmonberry, while you may be homegrown, no one knows you exist

About 42BELOW

42BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth since its inception. The brand known for its innovative, bold and entrepreneurial style has earned a strong reputation for authentic New Zealand quality and exceptional taste, reflected in winning numerous prestigious international awards. 42BELOW vodka, acquired by Bacardi Limited in 2006, is currently distributed in more than 25 countries.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, please visit www.BacardiUSA.com.

NEW ZEALANDERS AGREE: DRINK RESPONSIBLY.

©2010 42 BELOW AND THE 42 BOTTLE DESIGN ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. 42 BELOW IMPORTING COMPANY, CORAL GABLES, FL. VODKA – 40% ALC. BY VOL. -- 100% NEUTRAL SPIRITS DISTILLED FROM GRAIN. FLAVORED VODKAS - EACH 40% ALC. BY VOL.

(1) Pacific Coast Cranberry Web, Cranberry Facts and Trivia, http://www.cranberryfarmers.org/cranberrytrivia.htm (Nov. 2010).

(2) American Cranberry Growers Association, Cranberry Facts, http://njcranberries.org/cranberry_facts.html (Nov. 2010).

SOURCE 42BELOW