42BELOW® Vodka Celebrates 'A Festivus For The Rest Of Us'

CORAL GABLES, Fla., Dec. 20, 2010 /PRNewswire/ -- Although it's considered the most wonderful time of the year, the holiday season can lead many people to scream "there must be another way!" Dealing with crowded shopping malls, no parking spaces and sold out must-have items; the holidays can be one of the more stressful times of year. However, in 1966 a man found "another way" to deal with the frustration, which has become part of pop-culture history.

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On Thursday, Dec. 23, 42BELOW® vodka celebrates Festivus – a day that gives frustrated people "another way" to celebrate the holiday season without participating in its pressures and commercialism. Not one to air out grievances alone, 42BELOW invites everyone 21-or-older, to join in raising a glass to a "Festivus for the rest of us!"

In lieu of buying the customary aluminum pole, which hasn't found its way to New Zealand just yet, 42BELOW decided to make a Festivus-themed cocktail. The 42BELOW U.S. Vodka Professor, Raj Nagra, shares his latest holiday cocktail concoction, the "Manuka Hot Toddy," to give those who decide to sit out the "feats of strength" something tasty to sip on as they enjoy the show.

If anyone is feeling festive on Thursday, Dec. 23, 42BELOW encourages consumers (21+) to visit the 42BELOW Facebook page - http://facebook.com/42BelowVodka - and air out their grievances or conduct virtual feats of strength (via wall comment). It will be a "Festivus miracle!"

About 42BELOW

42BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth since its inception. The brand known for its innovative, bold and entrepreneurial style has earned a strong reputation for authentic New Zealand quality and exceptional taste, reflected in winning numerous prestigious international awards. 42BELOW vodka, acquired by Bacardi Limited in 2006, is currently distributed in more than 25 countries.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, please visit www.BacardiUSA.com.

NEW ZEALANDERS AGREE: DRINK RESPONSIBLY.

©2010 42BELOW AND THE 42 BOTTLE DESIGN ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. 42BELOW IMPORTING COMPANY, CORAL GABLES, FL. VODKA – 40% ALC. BY VOL. -- 100% NEUTRAL SPIRITS DISTILLED FROM GRAIN. FLAVORED VODKAS - EACH 40% ALC. BY VOL.

SOURCE 42BELOW