4 Press Release Content Ideas to Use in eBook Marketing

NEW YORK, May 1, 2013 /PRNewswire/ -- With the popularity of ebooks at an all-time high, self-published authors are continually refining their ebook marketing strategies in order to adapt to this growing industry segment.  Distributing a press release is an effective marketing tool for initially promoting an ebook , however, continuing to come up with newsworthy content to disseminate can be quite the roadblock for many an author.

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Marketing Director for Kbuuk, Heather Wied understands the challenges that most self-published authors face with their ebook marketing, and in the latest article on PR Newswire's PR Toolkit, Wied provides four possible topics to explore for press release distribution. In "Four Ways for Self-Publishing Authors to Use Press Releases in eBook Marketing," Wied explains how announcing collaborations with other authors to announcing the latest promotional event can help authors establish brand credibility and help to position themselves as an expert in their field.

To learn more and access the article, click here.

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