4 Orange Premium Vodka Presents the First Annual Classic Cocktail Competition

PALM BEACH GARDENS, Fla., Jan. 19, 2011 /PRNewswire/ -- 4 Orange Premium Vodka will host the First Annual Classic Cocktail Competition in search of the nation's next great classic cocktail on February 25, 2011 in Miami Beach, Fla. Top mixologists and bartenders from across the country will prepare their original 4 Orange Vodka cocktail to be sampled and judged by an expert panel for a chance to win a $3,000 cash prize.

Competitors will give classic cocktails a creative twist using 4 Orange Vodka, the world's first vodka made exclusively from Florida oranges. Their signature recipes will be showcased for a celebrity panel of industry leaders. Guests will experience an authentic taste of Florida as they step into an interactive beachfront grove stand filled with the aroma of fresh Florida oranges.

The Food Network South Beach Wine & Food Festival presented by Food & Wine is a national, star-studded, four-day destination event showcasing the talents of the world's most renowned wine and spirits producers, chefs and culinary personalities. 4 Orange Vodka, one of the proud sponsors of the Festival, will participate in the Wine Spectator Trade Tasting and the Whole Foods Market Grand Tasting Village.

"4 Orange Vodka has been widely sought-after within the industry nationwide, and we are honored to team up with the nation's top bartenders to create the next time-honored classic cocktail utilizing this revolutionary orange-based spirit made from four unique Florida orange varieties," says Timo Sutinen, Vice President, Marketing and Business Development, Imperial Brands, Inc., a wholly owned subsidiary of Belvedere S.A. and the creator of 4 Orange Vodka.

About Imperial Brands, Inc.

Imperial Brands, Inc. is an importer and marketer of distinctive spirits. Headquartered in Palm Beach Gardens, Fla., it is a U.S. subsidiary of Belvedere S.A., one of Europe's largest producers and distributors of white spirits and wines. For more information and brand news, please visit www.ibrandsinc.com or www.4orangevodka.com, follow us (www.Twitter.com/4_Orange_Vodka) or become a fan (www.Facebook.com/4OrangeVodka).

SOURCE Imperial Brands, Inc.

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