"4 A.M." TV Ad Introduces Viola Davis as New Voice of Delta, Celebrates Go-Getters, Early Risers

Continues evolution of Keep Climbing campaign

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Feb 02, 2017, 08:00 ET

ATLANTA, Feb. 2, 2017 /PRNewswire/ -- Before the crack of dawn, while most are soundly sleeping, many Delta (NYSE: DAL) customers are up and raring to go in pursuit of opportunity. They are ambitious and they cannot be stopped. Visit any Delta terminal around the globe and – no matter how early – each is graced with these should-be-sleepers, and the Delta employees who support them, as they head out to change the world.

Delta's new TV spot "4 A.M." embodies the spirit of its customers and their determination to venture out into the world and take ownership of opportunities every day. While each customer journey may be different, they all share the in the same relentlessness mindset to be the difference that creates change. Delta's frontline employees are also featured within the ad showing that same relentless spirit and thoughtful reliability in assisting customers in their pursuit.

While the spot puts customers and employees at the forefront, it also features the steady, sure and aspirational voice of Academy Award Nominee and Golden Globe Winner, Viola Davis, who will be the voice of Delta for the next year.

"Viola Davis is an incredible talent and a natural fit for Delta and the "4 A.M." spot that introduces her as the new voice of Delta," said Tim Mapes, Senior Vice President and Chief Marketing Officer. "She is true to herself and, like many of our customers, wakes up every day with the grit, determination and will to go out into the world and conquer it."

Delta's newest ad is a continued evolution of the airline's Keep Climbing campaign and celebrates how opportunity often begins – with an early wake-up call and a flight to an important meeting, a long day at work or a big life moment. The campaign focuses on allowing customers the opportunity to enjoy incredible experiences, adventures and opportunities around the world.

"4 A.M." was shot in New York, Shanghai, Mexico City and Los Angeles and will begin airing on Feb. 6.

About Delta

Delta Air Lines serves more than 180 million customers each year. In 2016, Delta was named to Fortune's top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 312 destinations in 54 countries on six continents. Headquartered in Atlanta, Delta employs more than 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading transatlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, and Facebook.com/delta.