3G Fuels Mobile Revenue Growth to 70% of Mexico's Total Market in 2016, Pyramid Finds

CAMBRIDGE, Mass., Nov. 15, 2011 /PRNewswire/ -- Growing mobile penetration in Mexico – reaching 105 percent by 2014 –combined with increasing adoption of data applications over 3G+ networks, will drive mobile revenue to represent 70 percent of the total market in 2016, according to a new report from Pyramid Research (www.pyr.com).

Mexico: Growth in Mobile Services, Broadband Usage to Drive Market offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.

Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

"Pyramid Research expects the Mexican telecom market to generate $26.2 billion in service revenue in 2011 and to be worth $28.1 billion in 2012, a 7.1 percent increase mainly as a result from the expansion of mobile data and broadband," says Pyramid Research Senior Analyst, Jose Manuel Mercado. The introduction of affordable smartphones, and wide variety of tablets and dongles, are contributing to the increased demand for data services and plans. The entry of new competitors like Grupo Televisa in the mobile market and Nextel, with their new 3G network, will foster growth. "Nextel will finally offer 3G services after winning the spectrum auction in 2010, and Pyramid expects that the company will increase competition in the postpaid segment where it has experience and long-term relationships with clients. Grupo Televisa's entry in the mobile market in partnership with Iusacell will boost their addressable market," he adds.

Jose Manuel Mercado discusses what Mexico is doing about its mobile penetration rate in the latest Pyramid Point here.

Mexico: Growth in Mobile Services, Broadband Usage to Drive Market is part of Pyramid Research's Latin America Intelligence Report Series and is priced at $990. Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

The Light Reading Communications Network (www.lrcn.com) combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information.

Press Contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617 871 1910
[email protected]

SOURCE Pyramid Research

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