360PR+ Brings On McNair To Lead Digital, Opens New Content Creation Studio

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Mar 09, 2017, 13:51 ET

BOSTON, March 9, 2017 /PRNewswire/ -- 360PR+ has named Sean McNair to the position of Vice President of Digital Services. McNair will oversee digital strategy and content creation across the agency's offices, in Boston, New York, San Francisco and Washington, D.C. McNair previously led global digital account teams in the Boston office of Weber Shandwick.

McNair's arrival could not have come at a better time for 360PR+ as it coincides with the opening of the agency's new Plus Studio, with expanded capabilities in video and other multimedia content production. "We're thrilled to be adding Sean as our digital leader and expanding our content creation capabilities with the opening of our new studio," said 360PR+ Founder and CEO Laura Tomasetti. "With more consumers spending more time on digital platforms – for news, entertainment, shopping and more – our teams are producing an array of video and other multimedia content to engage consumers and imbue visual storytelling for brands."

McNair is a seasoned digital native with experience working in-house and on behalf of leading agencies and media companies. While at Weber Shandwick, McNair contributed to digital strategy for an array of consumer and corporate clients. McNair was also part of the in-house social media team at Citizens Financial Group and pioneered new digital advertising campaigns for national clients at Boston Globe Media. McNair also worked as a Digital Media Strategist for Washington D.C.-based PR firm LEVICK, and was part of the team that built social engagement firm Breaktime Media, which was acquired by Boston-based Connelly Partners.

"We're in the midst of a revolution in the digital space in which broad-based audience building and high-frequency publishing are giving way to narrowly targeted, contextually placed and visually rich campaigns. I'm thrilled to be joining an agency that's at the forefront of this change and to have the opportunity to lead business-driving campaigns for our clients," commented McNair.

About 360PR+
360PR+ is a premier consumer PR and marketing agency, recognized as an Agency of the Year and a Best Agency to Work For. 360PR+ counts among its clients some of the most revered consumer brands, as well as emergent players disrupting entire categories of consumer goods and services. 360PR+ offers clients expertise in public relations, social media and digital communications, with offices in Boston, New York, San Francisco and Washington, D.C. and partners in 100 other cities through PROI Worldwide. For more information, visit www.360PR.plus.

SOURCE 360PR+