360 Softmanager Allows Global Game Publishers to Distribute Content to 531 Million PC Users for the First Time
SAN FRANCISCO, Oct. 31, 2016 /PRNewswire/ -- 360 Games, China's leading game distributor and publisher, offers an unprecedented global digital distribution service that straddles the Chinese and overseas game market. 360 Softmanager, their digital market, allows global game developers and publishers to make their products available to its vast 531 million user base on PC. With this initiative, 360 Softmanager is becoming China's largest game distribution channel on PC. It provides global game developers and publishers with a one-stop service to have their product submitted, reviewed, and uploaded to the store. 360's five exclusive services allow game publishers from across the globe to sell their products to the growing Chinese gaming market.
Great advantages on distribution; On its Way to Becoming the Largest PC Game Distribution Platform
360 Games recently revealed that 531 million users are using its PC products and services, composing 96.6% of the total software market in China. 360's latest statistics show that 360 Softmanager has accumulated over 30 billion downloads, and that more than 100,000 registered publishers have joined the platform.
360 Softmanager is a convenient resource housing vast data on Chinese Internet users' commercial preferences and behaviors. With this data, 360 provides analysis to game developers for targeting user demographics, and predicting consumer purchasing patterns. On other leading digital marketplaces, games tend to compose roughly 50% of their overall content. At present, games account for only 13.9% in 360 Softmanager's store, indicating that there is significant opportunity for gaming to grow as a market on 360 Softmanager.
In the future, 360 Games will cooperate with more global PC game developers and expand its product lineup as it's becoming China's largest PC game distribution platform.
Five exclusive services to provide a greater opportunity for developers
Apart from the launch of 360 Softmanager, five developer policies are being announced:
- Free Participation and Revenue Share for Developers
- Expedited Single-Player Game Service
- 360 Games Distribution Consulting Program
- Global Platform Integrated Service
- 360 Softmanager Resource Sharing
The 360 Games Distribution Consulting Program provides support for PC games, mobile games, and web browser titles. For example, in the early design stages for 360 partners, senior game design consultants can offer support on how to improve a product.
The Global Platform Integrated Service aims at helping Chinese game developers enter the global market, and overseas game developers enter the Chinese market. Also, it provides counseling for publishers developing games across platforms.
360 Softmanager's upgrade has offered global game developers and publishers a great opportunity to market themselves at a larger scale on gaming distribution platform. For those overseas publishers who aim to enter the Chinese game market, choosing 360 Softmanager can be a great leap to success. For global gaming industry, this initiative provides a profound platform for strong growth and value creation.
More information about 360 Softmanager:
360 Softmanager Official Website: http://soft.360.cn
360 Softmanager Software Service: [email protected]
360 Softmanager Game Service: [email protected]
Photo - http://photos.prnewswire.com/prnh/20161031/434621
SOURCE 360 Games
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