3 MUSKETEERS(R) TRUFFLE CRISP Bar and Giuliana Rancic Offer Consumers a One-of-a-Kind Rich Experience

HACKETTSTOWN, N.J., March 23 /PRNewswire/ -- Mars Chocolate North America announced today that the 3 MUSKETEERS® brand has teamed up with E! News host Giuliana Rancic to celebrate the launch of the 3 MUSKETEERS® TRUFFLE CRISP Bar.  From wearing and reviewing designer fashions and dining at Los Angeles hotspots to interviewing Hollywood's hottest celebrities on and off the red carpet, Rancic knows the rich life well and will share her rich experiences during an exclusive lunch in Los Angeles with one lucky fan.

"I am excited about my partnership with 3 MUSKETEERS® and the opportunity to enjoy an afternoon with a fan," said Rancic. "Since the 3 MUSKETEERS® TRUFFLE CRISP Bar is rich enough to share, but you really won't want to, I would rather share my experiences as an entertainment reporter than my TRUFFLE CRISP and am looking forward to hearing what others would rather share."

Interested in having lunch with Giuliana at one of her favorite LA hotspots with a dessert of an irresistible 3 MUSKETEERS® TRUFFLE CRISP Bar? Between now and April 23, 2010, consumers age 18 and older can visit www.facebook.com/3musketeers, click on the contest tab and detail in 25 words or less "What would you rather share than a 3 MUSKETEERS® TRUFFLE CRISP Bar?" One grand prize winner with the most creative and entertaining submission will win.

"The new 3 MUSKETEERS® TRUFFLE CRISP Bar delivers a unique experience through twin bars of rich, whipped truffle and elegant airy crisp, wrapped in real milk chocolate for a 'lighter way to enjoy chocolate,' and we are excited to bring the essence of the bar to life by offering our fans a one-of-a-kind experience with Giuliana Rancic in Los Angeles," said Carole Walker, vice president, Integrated Marketing Communications for Mars Chocolate North America.

The delectable 3 MUSKETEERS® TRUFFLE CRISP Bar officially launched last month. Each tasteful bar contains a tantalizing truffle sitting on a subtle airy crisp layer of meringue enrobed in velvety chocolate. Available in convenient two-piece single-serve packs, the new 3 MUSKETEERS® TRUFFLE CRISP Bar provides consumers with the option to share, but they really won't want to.

For more information on the new 3 MUSKETEERS® TRUFFLE CRISP Bar, visit www.3musketeers.com or the 3 MUSKETEERS® Facebook page at www.facebook.com/3musketeers.

About 3 MUSKETEERS®:

For the past 75 years, 3 MUSKETEERS® has provided chocolate lovers a light and fluffy chocolate treat, with 45% less fat than the average leading chocolate brands. In 2007, 3 MUSKETEERS® Brand expanded its portfolio to include 3 MUSKETEERS® MINT, the perfect combination of delicate mint nougat dipped in dark chocolate. 3 MUSKETEERS® is owned by Mars Chocolate North America, a division of Mars Incorporated, one of the world's leading food manufacturers. Detailed product information is available online at www.3musketeers.com.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™ MX, SERAMIS®, and COCOAPRO™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America

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