3 MUSKETEERS® Gives Fans a Reason to Celebrate with Debut of New Birthday Cake Flavor

Chocolate Brand Introduces First New Flavor Innovation in Six Years

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Oct 10, 2018, 13:14 ET

HACKETTSTOWN, N.J., Oct. 10, 2018 /PRNewswire/ -- 3 MUSKETEERS® is releasing the brand's first new flavor in six years – Birthday Cake. The candy bar features vanilla-flavored nougat and colorful sprinkles covered in rich milk chocolate. Available this month at Walmart, the product will roll out nationally in January 2019.

"The birthday cake flavor is a growing trend and one that we knew would be a perfect center to the iconic 3 MUSKETEERS bar," said 3 MUSKETEERS Brand Manager, Rosemary Nocito. "Our mission is to spread small moments of joy with our fans and this latest flavor brings that celebratory feeling to the everyday."

3 MUSKETEERS Birthday Cake will be available in a Share Size bar (2.14 oz.) and Miniatures Stand Up Pouch (8.4 oz., approximately 28 pieces).

In addition to launching 3 MUSKETEERS Birthday Cake, the brand will continue its #ThrowShine campaign, encouraging teens across the country to spread moments of positivity and kindness among their peers – giving props instead of throwing shade.

For more information on new 3 MUSKETEERS Birthday Cake and the brand's initiatives to #ThrowShine with the help of teen ambassadors, follow 3 MUSKETEERS social channels – Facebook, YouTube, Twitter and Instagram.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With an excess of $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated