3 Fellers Desserts Expand To Earth Fare And Another Whole Foods Region

GOOCHLAND, Va., June 27, 2012 /PRNewswire/ -- 3 Fellers, a Virginia-based bakery and gluten-free food manufacturer, announced this week that it will provide gluten-free desserts and dinner rolls to bakery sections of two grocery retailers in the East by July 6, 2012. Approximately 20 Whole Foods and 30 Earth Fare grocery stores will carry these items from 3 Fellers.

"We are very excited about this opportunity," said Mike Feller, president of 3 Fellers. "Celiac awareness is growing rapidly as more and more people learn to understand the condition, and there is a heightened demand for gluten-free goods. As a result, we are working closely with Whole Foods and Earth Fare to provide our high-end products to their customers."

Roughly 20 Whole Foods stores in Florida will join the natural and organic food store chain's locations throughout the Mid-Atlantic in carrying 3 Fellers layered gluten-free brownies, eventually adding four-inch mini pies to their Florida inventory as well. The Mid-Atlantic stores feature these items in addition to 3 Fellers gluten-free cupcakes.

"Our premium products are a natural fit with both companies," said Feller. "We are very fortunate to have developed a great working relationship with both organizations, and we look forward to growing with them."

Earth Fare, one of the nation's leading natural and organic food retailers, will offer 3 Fellers gluten-free brownies and mini pies in nearly 30 stores in six states, as well as the company's new line of dinner rolls.

About 3 Fellers, LLC: 3 Fellers (http://3fellersbakery.com) is a family-owned gluten-free bakery and manufacturer based in Goochland, Virginia. It uses all-natural ingredients to make the highest quality wholesale gluten-free baked goods and desserts, including gluten-free rolls, brownies, specialty cupcakes and mini pies. The company carries the highest level of certification from the Gluten Free Certification Organization (GFCO) and is a local sponsor for the West End Gluten Intolerance Group.

SOURCE 3 Fellers, LLC