2(X)IST Partners with United Legwear Company, LLC to Manufacture and Distribute Socks

Iconic men's lifestyle brand taps leading legwear resource to launch with Fall '15 collection

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Dec 02, 2014, 08:47 ET

NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Dedicated to innovation in comfort, fit and style, 2(X)IST is re-launching its collection of men's socks via an exclusive partnership with United Legwear Company, LLC. The agreement will include design, sales, and distribution by the manufacturer of legwear for iconic brands such as PUMA, Happy Socks, and Skechers. Beginning in Fall 2015, the new collection will include men's performance and lifestyle athletic socks as well as everyday essentials in prints and patterns that appeal to the modern and sophisticated taste of the 2(X)IST man.

2(X)IST logo

"We are pleased to partner with United Legwear on the re-launch of our socks collection as their attention to quality and design speaks to our brand's goal of building an aspirational, lifestyle brand," explains Tom Speight, President and CEO of H. Best Ltd., a division of The Moret Group which owns 2(X)IST. "Their knowledge and expertise within the category will expand our product assortment with a distinct point of view that will resonate with our customers."

Isaac E. Ash, President and CEO of United Legwear Company (ULC) expressed excitement about partnering with such a dynamic, iconic brand in the accessories space. "The energy and the DNA of the 2(X)IST brand is a perfect match for my company; we can translate their strong brand identity into amazing product that resonates," said Ash. "They came to ULC this time for product that's superior, because their customers have high expectations. ULC has developed performance and lifestyle socks and liners that will be wardrobe essentials for the 2(X)IST man."

The collection will retail for $10-22 and will be available for purchase beginning Fall 2015 at better department and specialty stores, and online at 2XIST.com.

About 2(X)IST
Known for its cutting-edge fashion, contoured shapes, and superior comfort, 2(X)IST creates fashion forward designs to fit men's lives. Founded in 1991, 2(X)IST has grown to become an iconic men's lifestyle brand with a style and fit for every occasion. 2(X)IST leads the evolution of fabrics, materials, and technology to create better fitting underwear, swimwear, apparel, and accessories for fashion-forward, confident, and modern men. The brand is available domestically and internationally at select high-end department and specialty stores across six continents, including multiple 2(X)IST-branded storefronts and shop-in-shops throughout Asia. For more information, visit the company's website. (www.2XIST.com)

About United Legwear Co., LLC:
A dynamic, New York City-based global entity, United Legwear Co. designs, manufactures, markets, and distributes legwear and apparel to some of the nation's leading retailers. Founded in 1998 by Isaac E. Ash, United Legwear Co. (ULC) maintains a dozen highly-recognized licensed brands across the legwear and apparel segments, with product ranges from infant and toddler through adults. Stratified distribution allows ULC to leverage business across all retail channels for our brand partners, and our private label programs offer well-engineered, right-priced products. Our mission is simple: to manufacture with integrity, and distribute legwear and apparel of highest quality and best value.

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SOURCE United Legwear Co., LLC