26% of Press Releases Aren't Optimized for the Digital Environment
NEW YORK, Feb. 25, 2014 /PRNewswire/ -- Despite the explosion of digital media and the importance of online readership and search engine visibility, more than a quarter of respondents to an informal poll by PR Newswire report they have not changed their press release tactics.
The majority of respondents indicate they are updating their approach to how they write and structure their news release content. The most popular tactics employed are embedding links that enable readers to either hop straight to a selected web page or encourage social engagement.
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SOURCE PR Newswire Association LLC
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