26% of Press Releases Aren't Optimized for the Digital Environment

NEW YORK, Feb. 25, 2014 /PRNewswire/ -- Despite the explosion of digital media and the importance of online readership and search engine visibility, more than a quarter of respondents to an informal poll by PR Newswire report they have not changed their press release tactics.

The majority of respondents indicate they are updating their approach to how they write and structure their news release content.  The most popular tactics employed are embedding links that enable readers to either hop straight to a selected web page or encourage social engagement.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected] 

Photo: http://photos.prnewswire.com/prnh/20140225/NY71785-INFO

SOURCE PR Newswire Association LLC