25% of Ovi Apps Boost Ad Revenue Through inneractive

TEL AVIV, Israel, September 2, 2010 /PRNewswire/ -- inneractive reported today that 1 of every 4 Ovi app downloads and 7 of the top 10 Ovi game downloads use its Ad Revenue Acceleration Platform to maximize revenue. Despite working quietly over the past year to enhance its optimization platform, inneractive caught the attention of major global OVI publishers and developers. inneractive now serves as their primary ad mediation layer, resulting in its dominant position in the OVI Store.

"Developers have realized that they can earn higher recurring revenue through placing advertising in free apps, than they could through app sales," explained inneractive Co-founder and CMO Offer Yehudai of the company's quick success. "Publishers can make up to $20k/app/month, a 200% increase since February, by using inneractive's ad acceleration platform."

The Company's proprietary technology constantly searches its global ad network partners to find the highest possible eCPM and fill rates at every moment. Apps using inneractive have eCPMs that are 4x the industry average, reaching $3 globally, with 90% fill rates and 3% average CTRs.

"Our apps are sold globally, but advertising is focused locally," commented Richard Hazenberg, CEO of Lunaforte, which recently exceeded 10M downloads in the Ovi Store through its Lunagames brand. "Through the Ovi Store we reach consumers across 200 countries. Working with inneractive's platform enabled us to increase fill-rates through local advertisements and boost CPM."

"Advertising is a dynamic marketplace, with CPMs constantly changing," said Yehudai. "It's much too time consuming for an app developer to continually compare ad networks for the best pricing by himself. inneractive's sole focus it to maximize developer revenue."

About inneractive

inneractive operates the fastest growing ad revenue maximization platform for mobile apps. The Company's technology scours ad networks around the globe to ensure that app developers get the highest eCPM and fill rates possible, at any given moment. inneractive partners with 45 ad networks, covering 200+ countries and engaging a broad base of advertisers, which provides the relevant targeted ads that monetize best. inneractive's SDK is available for all mobile platforms, including Android, iPhone, Ovi, Blackberry, J2ME, Symbian, Bada, Widgets (WRT), and Flash-lite, as well as a Server Side API. Backed by Evergreen Venture Partners and successful advertising execs, inneractive has raised $5.5M to date.

    Contact:
    Offer Yehudai
    CMO & Co-Founder
    +972-52-890-0088
    [email protected]

SOURCE InnerActive