24/7/365 - Penton Puts Users at the Center

NEW YORK, Oct. 12, 2015 /PRNewswire/ -- There are advantages beyond events-only business models. Like, giving users the insight and information they need at the right time, in the right place, through the right medium, driving business growth in middle of a user's decision-making. Like Penton is doing. 

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With more than 80 events each year, the professional information services company is focused on creating world-class event experiences.  It's no longer just about a booth at trade show.  It's about understanding behaviors through deep analytics and deep partnerships with users and creating a trusted relationship with marketers and users to create an experience.

A testament to its beyond-events-only strategy, Natural Products Expo West/Engredea won the "Best 24/7/365 Show Brand" Grand Award at Trade Show Executive's Gold 100 Awards ceremony. What did the Natural Products Expo team do to garner such a feat?  They stay engaged with users daily with social media posts. They integrated New Hope 360 content into pre and post communications, including cookbooks and guides showcasing what's hot, what's trending and industry forecasts year round. The show is the Penton's premier event for ingredient sourcing and product development in the natural products industry.

The Natural Products Expo franchise grew five percent in 2015, bringing together over 67,000 industry members, more than 2,600 exhibiting companies and the most first-time exhibitors in its history. Penton is on track to generate more than 15 percent revenue growth from its events business this year, far outpacing the industry average of 2.8 percent.

Of Trade Show Executive's Top 100 shows, Natural Products Expo West/Engredea is ranked #39. And Penton expects to see that number climb the ranks.

ABOUT PENTON
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.

Media Contact:

Kate Spellman
Penton
212 204 4351
[email protected]

SOURCE Penton

Related Links

http://www.penton.com

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