2024 Reputation Strategy & Brand Resilience Summit (San Diego, CA, United States - January 17-18, 2024)
DUBLIN, Dec. 18, 2023 /PRNewswire/ -- The "2024 Reputation Strategy & Brand Resilience Summit" conference has been added to ResearchAndMarkets.com's offering.
Whether you're a small local company dealing with negative online reviews or a large movie studio or company hiring a crisis management firm to deal with increased scrutiny from the media, online, and the general public, the stakes are higher than ever to be perceived in a favorable light. A negative perception of your company or brand, can have disastrous consequences for your company's stability and revenue.
The truth is most people still do believe what they read and 97% of potential customers will have searched online for reviews of your business before they decide to either work with you or make a purchase. In today's world, creating an external and internal reputation management & brand resilience plan is essential for long-term success.
So where do you begin in implementing a company-wide watertight reputation management & brand resilience plan? One that protects and can even help turn a potentially negative situation into a positive one? What partners do you need to work with?
Join 120+ PR/Marketing & Communications professionals for Industry's ONLY 'TED-Style' Reputation & Brand Resilience Summit. Hear from 25+ cross-industry speakers discussing their front-line experiences of planning, contingency & recovery while managing internal and public communications in often challenging, fast-moving situations. Learn the do's and don'ts and receive invaluable actionable takeaway strategies for future success.
- 25+ Industry-led Speakers
- 120+ Senior Participants
- 12+ Networking Hours
Previous Summit Themes Included:
- Building a new corporate culture in living rooms and home offices
- Black Out Tuesday: Were companies practicing advocacy or performative activism?
- Telehealth: Lessons for Reputation
- Brand resilience anytime anywhere
- Communicating through crisis
- The importance of staff trust when navigating an external crisis
- Measuring social media strategy in the new normal
- Hands-on education during COVID: Reinventing your marketing strategy for the new norm
- Innovation and brand resilience coming out of the pandemic
- Why the business card isn't dead...just yet
- Using media intelligence to combat disinformation
For more information about this conference visit https://www.researchandmarkets.com/r/u6ztaf
About ResearchAndMarkets.com
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SOURCE Research and Markets
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