2023 Insights on Asian OEMs' Over-the-Air Update (FOTA/SOTA) Strategies: How Market Players are Looking to Enhance their OTA Capabilities to Gain a Competitive Edge

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Nov 15, 2023, 14:30 ET

DUBLIN, Nov. 15, 2023 /PRNewswire/ -- The "Insights on Asian OEMs' Over-the-Air Update (FOTA/SOTA) Strategies" report has been added to ResearchAndMarkets.com's offering.

This research study identifies the key drivers and constraints influencing growth in this domain and explores various use cases tailored for automakers. It culminates by shedding light on the emerging growth opportunities within this sector, which market players and stakeholders can capitalize on.

This research service scrutinizes Over-The-Air (OTA) updates originating from Asian original equipment manufacturers, offering insights into how market participants can enhance their OTA capabilities to gain a competitive advantage. The study encompasses both Firmware OTA (FOTA) and Software OTA (SOTA) strategies. The increasing prevalence of embedded technology and the advent of 5G are poised to elevate the utilization of connected services and advanced infotainment features, consequently fueling the demand for OTA software updates that create more personalized user experiences.

The study segments OTA updates into 12 distinct categories, encompassing Powertrain, Infotainment Services, Connected Services, Advanced Driver Assistance Systems (ADAS)/Autonomous Driving (AD), Chassis, Remote Services, Bug Fixes, User Manuals, Health, Wellness, and Well-being, Passive Safety, Active Safety, and Comfort/Convenience.

In addition, the study provides detailed profiles of key players such as the Hyundai Group, Toyota Group, and Honda Group, outlining their service and subsegment penetration for each type of OTA update. It also offers a breakdown of the number of OTA updates offered by each company across these categories. Country-specific analyses are included for Japan, South Korea, and India.

KEY ISSUES ADDRESSED

Which OEMs offer OTA updates?
Which segments and subsegments account for most of the OTA updates?
Which regulations and standards impact the OTA updates?
To date, how many OTA updates have the profiled companies offered?

Key Topics Covered:

1 Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative
The Impact of the Top 3 Strategic Imperatives on Over-the-air (OTA) Updates in the Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine

2 Growth Opportunity Analysis

Scope of Analysis
Growth Drivers
Growth Restraints

3 Introduction to OTA Updates

OTA Updates in the Automotive Industry: How and Why
Key Participants and OTA Update Types
OTA Update Segmentation
OTA Updates in the Automotive Industry: A Timeline
OTA Update Trends Affecting On-demand Feature Adoption
OEMs Recalling Vehicles with and without OTA Updates: A Case Study
OTA Updates: The Future

4 Privacy Data Regulations and Standards Impacting OTA Updates: South Korea and Japan

Personal Information Protection Act (PIPA): South Korea
Act on the Protection of Personal Information (APPI): Japan
Digital Personal Data Protection Bill (DPDPB), 2023: India
Cybersecurity Regulation: UNECE WP.29
Cybersecurity Regulations WP.29
WP.29 Key Requirements and Mandates
UNECE Cybersecurity Regulation: R155
UNECE Regulation on Software Updates and Software Update Management Systems (SUMSs): R156
Regulations across Asian Countries: A Snapshot

5 Automaker OTA Updates by Segment: India

Indian Automakers' OTA Updates: A Snapshot
Indian Automakers' OTA Updates by OEM
Mahindra's Future Strategies Impacting OTA Updates
Tata Elxsi's OTA Update Strategy
Maruti Suzuki Motors's OTA Update

6 Automaker OTA Updates by Segment: Japan

Japanese Automakers' OTA Updates: A Snapshot
Japanese Automakers's OTA Updates by OEM
Toyota's OTA Updates: A Snapshot
Toyota OTA Updates: A Timeline
Toyota's OTA Update Comparison by Segments
Toyota OTA Update Penetration by Subsegments
Nissan, Mazda, and Mitsubishi's OTA Updates: A Snapshot
Honda's OTA Updates: A Snapshot
Honda's OTA Updates: A Timeline
Honda OTA Update Comparison by Segment
Honda OTA Update Penetration by Subsegments

7 Automaker OTA Updates by Segment: South Korea

South Korea Automakers' OTA Updates: A Snapshot
South Korea Automakers' OTA Updates by OEM
Hyundai Motor Group's OTA Updates: A Snapshot
Hyundai Motor Group's OTA Updates: A Timeline
Hyundai Motor Group's OTA Update Comparison by Segment
Hyundai Motor Group OTA Update Penetration by Subsegments
OTA Update Penetration by Segment in Asian OEMs
Segment/Category Benchmarking by Automakers
Asian OEMs: Comparison by Number of OTA Updates
Asian OEMs: OTA Update Snapshot
Asian OEMs OTA Updates: Comparison of Number of OTA Updates by Segment
Asian OEMs: OTA Update Summary

8 Growth Opportunity Universe

Growth Opportunity 1: In-cabin Features and OTA Updates
Growth Opportunity 2: Continuous Software Updates
Growth Opportunity 3: Autonomous Vehicles and EVs

For more information about this report visit https://www.researchandmarkets.com/r/1hcanh

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