2016 RTG Brand Relevance Report

SHANGHAI, Aug. 11, 2016 /PRNewswire/ -- RTG Consulting Group released their "2016 RTG Brand Relevance Report" today, a report surveying 4,000 of China's Gen-Y and Gen-Z consumers, listing which brands they find most relevant to their lives. Topping the list are well-known brands Apple and Xiaomi, followed by WeChat and Adidas.

The report showcases interesting variations in rankings by generation -- for example, Xiaomi tops the list of "most relevant brand" among Gen-Z, while Apple is the favorite among Gen-Y consumers. Fashion brands are more relevant in Gen-Z's eyes, while the technology category plays a stronger role among China's Gen-Y.

Other top rankings from the relevance report:

"At RTG our mission is to ensure our client brands remain relevant to today's consumers, so we thought it would be neat to simply ask Chinese consumers 'Which brands are most relevant to you?'. We randomly surveyed 4,000 consumers with a 50/50 split between Gen-Y and Gen-Z, and asked this same question in multiple categories -- fashion, technology, electronics, mobile apps, auto, and food & beverage. The results were surprising as there were a number of brands we did not expect to see ranked in the top 10, and some we were even more surprised did not rank at all. It certainly goes to show how if brands do not pay attention to how the fast the market landscape can change, they risk not being relevant to today's consumers," says Angelito Tan Jr., CEO of RTG Consulting Group.

The full 2016 RTG Brand Relevance Report ranking (by category and age group) can be downloaded at:

http://www.rtgconsulting.com/img/photos/57aaad95b5f92.zip

or view a PDF version online:

http://www.rtgconsulting.com/img/photos/57aaa95cb9a58.pdf

About RTG Brand Relevance Report

The RTG Brand Relevance Report, conducted by RTG Consulting Group's Intuition division, is an annual study that assesses relevance of the world's leading brands through the lens of Chinese consumers. Intuition surveyed 4,000 consumers between the age of 15-32 across 3 major metropolises (Shanghai, Beijing, and Chengdu), gauging 6 industries including fashion, electronics, technology, mobile apps, automobile and food & beverage. The results also shed light on how brand relevance differs between Gen-Y and Gen-Z. 

About RTG Consulting Group

With consumer preferences and industry models constantly evolving, your business can become obsolete in the blink of an eye. At RTG Consulting Group, our teams constantly challenge industry "best practices" to devise and implement tailor made strategies that will ensure your business stays relevant.

We do away with archaic segmentation, converging intuitive research (Intuition), entrepreneurial management consulting (Solutions), and inspirational creative (Inspire) under one roof.

For more information, please visit RTG Consulting Group online: http://www.rtgconsulting.com

To inquire about previous RTG Intuition trend reports in Chinese consumer groups, travel, health/well-being, beauty, wines & spirits, fine furniture, and emerging fashion, please contact: [email protected]

Media Contact

For more details about RTG Consulting Group's "2016 RTG Brand Relevance Report" or to schedule an interview, please contact:

Anqi Jiang
[email protected]
+86-21-5389-5570

SOURCE RTG Consulting Group

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