2015 Ridler winner featured in BASF booth during 2015 NACE / CARS Expo

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Jul 22, 2015, 12:37 ET

SOUTHFIELD, Mich., July 22, 2015 /PRNewswire/ -- Experts from BASF Automotive Refinish will showcase their latest products and display a custom vehicle from Chip Foose at the 2015 International Autobody Congress & Exposition (NACE / CARS) from July 23 through July 25 at Cobo Center in Detroit.

At the Expo, BASF (located in booth #508) will highlight its R-M® Onyx HD basecoat system. Onyx HD allows collision shops and dealerships to refinish vehicles faster and increase their profit margins through a single product line that can be used to create a low VOC solventborne or waterborne finish.

"BASF provides our collision repair customers with products, support and training solutions that not only help streamline their shop processes and generate maximum profitability but also deliver the very best in quality and color technology," said Paul Whittleston, Vice President, BASF Coatings Solutions. "The 2015 focus of the NACE / CARS Expo is a natural fit for BASF, aligning with our commitment to help our customers succeed in our rapidly changing industry."

The 2015 Ridler

The award winning 1965 Chevy Impala, Impostor, created by Chip Foose will be located in the BASF booth. The Impostor features a custom paint color, Impostor Pearl Dark and Impostor Pearl Light from BASF's Glasurit® 90 Line.

In addition, the G3 Rods', T-Rex, will be featured on the show floor, and is painted with Glasurit 55 Line in a custom green color. The vehicle debuted at Goodguys Rod & Custom Association Nationals event July 11 and was named one of the top five for Street Machine of the Year.

For the fourth year in a row, BASF is sponsoring the MSO Symposium, held in conjunction with NACE/CARS, on July 23. "Our Strategic Account Managers will be on hand to help MSOs take their performance to the next level," said Whittleston.

To learn more about the NACE / CARS Expo please visit: http://www.naceexpo.com/

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit: http://www.basfrefinish.com

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF's North American operations, visit www.basf.us.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

SOURCE BASF