2013 Is The Year To Double Down

NEW YORK, Dec. 6, 2012 /PRNewswire/ -- The Halo Group, a New York-based branding and marketing communications agency, has been advising clients that 2013 is the year to be more aggressive with their marketing efforts.  Taking its own recommendations, Halo has announced a revved up business strategy for the New Year with key recruit, Chief Marketing Officer Tom Cunningham.

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Tom brings over 20 years of experience in marketing communications, brand strategy, client services and business development to The Halo Group.  From some of the largest traditional advertising and public relations agencies to mid-size independents, Tom's areas of expertise include sports and entertainment, retail, consumer packaged goods and business to business.  He has worked with iconic brands including Reebok, Top-Flite Golf, the NHL and General Motors.  

"I believe that even the largest brands are looking for a new kind of agency - agile, business-oriented, creative, ROI driven. To be competitive you need to be a more aggressive marketer," said Cunningham.  "I was really attracted to the world-class creative, strategic and management talent, which will no doubt elevate us as we grow the business over the next few years."

As clients have gotten savvier regarding marketing, Halo's Chief Executive Officer Linda Passante believes this is an opportune time for businesses as well as small agencies.

"When facing a financially challenging economy, those companies that are assertive will emerge ahead," said Passante. "Don't cut your marketing – this is the time to double down."

About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients who understand the value of talent and professionalism. Halo's work has been honored with some of the industry's top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. The Halo Group was founded in 1994 and is a member of AAAA, PRSA, NAWBO, and WBNY.

SOURCE The Halo Group

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