2011 Stanley Cup Champion Boston Bruins Select Arnold Worldwide as Agency of Record

BOSTON, Aug. 19, 2011 /PRNewswire/ -- Arnold Worldwide is thrilled to announce that it has been named agency of record for the 2011 Stanley Cup Champion Boston Bruins. Arnold will be launching an integrated marketing campaign, including a digital platform, TV, print and out of home, for the start of the new season, which kicks off in October.

"There is a huge creative opportunity in developing work for the greatest hockey organization on the planet. Arnold has many passionate Bruins fans, myself included, who are thrilled to work with the Bruins brand. We have a lot of great ideas already in the works and we are gearing up to develop platforms that will get fans pumped for the new season," said Pete Favat, Chief Creative Officer at Arnold Worldwide.

Arnold Worldwide has strong experience in sports and athletic brand advertising and marketing. The agency has created campaigns for the Miami Dolphins, Nike, the U.S. Open Tennis Championships and a series of Super Bowl spots for ESPN. Arnold is currently global agency of record for New Balance and Titleist.

The Boston Bruins are a professional ice hockey team based in Massachusetts with a fan base throughout all of New England.  Including 2011, the Bruins have won the Stanley Cup six times since 1924.

"We are very excited to partner with one of the world's leading advertising agencies to advance our aggressive brand marketing strategy," said Jen Compton, Boston Bruins Vice President of Marketing. "After winning the Stanley Cup, we have a fantastic opportunity to build on our momentum throughout New England and Arnold is the perfect partner to help us creatively do that."

About Arnold Worldwide

Arnold is a global communications company and one of the top five most creatively awarded agencies of the past decade. We are proud to represent a diverse portfolio of clients, including Aetna, Amtrak, Carnival Cruise Lines, CVS/pharmacy, Dell, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, McDonald's, New Balance, Ocean Spray, Panasonic, Pearle Vision, Progressive, Sanofi-Aventis, Southern Comfort, Titleist, truth®, Tyson Foods, Unilever, Vertex, Volvo and many other great brands. Arnold delivers services across all communication touch points - advertising, digital, promotions, direct, design, branded content - and is part of Havas Worldwide with offices in Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Milan, Moscow, New York, Prague, São Paulo, Shanghai, Sydney, Toronto and Washington DC. www.arnoldworldwide.com

CONTACT:
Eric Robertson
212-463-1201
[email protected]

SOURCE Arnold Worldwide

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