1UP.com Launches New Game Cheats Mobile App

NEW YORK, May 25, 2011 /PRNewswire/ -- 1UP.com, in conjunction with launch partner NOS® Energy Drink, today announces the launch of the all-new 1UP Game Cheats mobile application, featuring tips and strategies, full game walkthroughs and real-time interactive game help.

Developed for the iPhone, the new mobile application provides users with instant access to 1UP.com's vast database of cheats, walkthroughs and user-submitted tips. Content within the app is refreshed automatically, and new updates are posted throughout the day. In addition, the app includes "live" game help, so that players who are stuck in a game can request help from a panel of experts and receive personalized advice.

"The one thing that's universal for all gamers is that everyone has gotten stuck in a game at some point, and what better way to get help than from the one device that's with them at all times," said Sam Kennedy, Site Director of 1UP.com. "With 1UP's Game Cheats app, players have access to 1UP.com's wealth of cheats and guides content without needing to put down the controller."

"This new app is also about gamers helping other gamers," said Mike Nelson, Senior Editor of Cheats at 1UP.com. "Being able to get real-time help from other experts makes this app a truly one-of-a-kind resource for gamers."

The 1UP Game Cheats application is available to download now for iPhones free at http://www.1up.com/do/minisite?cId=3184280.

About IGN Entertainment

IGN Entertainment is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets.  Collectively, IGN's properties reached more than 70 million unique users worldwide in February 2011, according to Internet audience measurement firm comScore.  IGN's network of video game-related properties (IGN.com, 1UP.com, GameSpy, FilePlanet, TeamXbox and others) is the Web's #1 video game information destination.  IGN also owns the world's largest men's lifestyle website, AskMen.com, and men's entertainment site UGO.com. It also provides technology for online game play in video games. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia. 

About NOS Energy Drink

Launched in 2005, NOS Energy Drink fuels victory by providing the energy and enhanced mental focus you need to stay ahead of the pack behind the wheel, behind the controller and everywhere in between.  NOS is part of the glaceau unit of Coca Cola North America.  glaceau consists of brands that offer great-tasting hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®.  The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  For more information about NOS, visit www.drinknos.com or facebook.com/NOSEnergyDrink.

SOURCE IGN Entertainment

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