1st Reverse Mortgage USA Nabs Award-Winning Marketing Strategist Dale Jones to Head Marketing and Communications Effort

DENVER, April 12, 2017 /PRNewswire/ -- 1st Reverse Mortgage USA®, a division of Cherry Creek Mortgage Company, Inc. is proud to announce the appointment of Dale Jones as Director of Marketing and Communications.

"Dale is a seasoned strategist and an experienced leader. We are pleased he's on board. The value he brings to our team is tremendous," said Dan Harder, Vice President, 1st Reverse Mortgage USA.  "A true professional and experienced leader, we know Dale will produce breakthrough results for our company and ultimately, those we serve."

"It is an honor to be working with the 1st Reverse Mortgage USA Team --- top-notch professionals dedicated to helping people, at all stages of life, obtain the financing they need to either acquire or stay in their homes. I'm looking forward to building our marketing channels through a targeted, integrated sales and marketing approach," said Jones.

"Dale's skill set, familiarity with our organization and our markets are unmatched," Harder said. "He has served as our marketing consultant for over 10 years and has the intrinsic ability to weave together corporate vision, strategic planning, creativity and marketing execution."  

Jones' award-winning communications career includes more than 20 years experience developing and implementing marketing and communication strategies. Most recently, he served as the Executive Director of Marketing and Communications for Semester at Sea (SAS), where he was responsible for setting and implementing marketing, communication, advertising and promotions strategies for the organization. 

While spearheading the marketing effort at SAS, Jones' team won the coveted International Competition for Marketing and Communication Professionals Gold Award and this week earned a prestigious Ragan's PR Daily PR on a Shoestring Honorable Mention for the Semester at Sea Snapchat Social Media Campaign.  The campaign generated over 80 million global views in a 24-hour period.  Jones' marketing campaigns dramatically increased SAS enrollment and program waitlists.  

"I enjoy directing interactive marketing efforts," said Jones, whose forte is building and directing highly qualified, diverse marketing teams including, social media specialists, web producers, graphic designers, marketing and editorial writers, traditional media specialists and videographers.

Jones cofounded a Denver-based marketing and communications agency where he worked with start-up companies as well entities such as 3M, Broadridge, State of Colorado, EDS, Colorado State University, University of Denver, PacifiCare of Colorado, Cherokee Ranch & Castle and 1st Reverse Mortgage USA.

Both domestically and internationally, he has developed major branding and image campaigns, created enterprise-wide integrated marketing strategies, established core competencies, and restaged business units.

About
1st Reverse Mortgage USA® is a national, full-service mortgage company that provides origination and servicing through retail, wholesale, bank, credit union and correspondent divisions.  1st Reverse Mortgage USA has carved a unique niche in the marketplace by combining the best of traditional mortgage lending with the innovation and expertise of a mortgage bank.  The company, a division of Cherry Creek Mortgage Company, Inc. includes over 60 retail branches across the country with over 250 experienced and knowledgeable Mortgage Loan Specialists, ready to serve our clients and their needs.

1st Reverse Mortgage USA offers a diverse set of products including Reverse Mortgages, FHA Loans, VA Loans, USDA Loans and Conventional Loans. The company is a division of Cherry Creek Mortgage Company, Inc., with direct endorsement authority from HUD, Fannie Mae (FNMA), Ginnie Mae (GNMA) and Freddie Mac (FHLMC).  Visit www.1stmortgage.com or call (877) 217-0166.

Contact: 
Lisa Bauer
[email protected]

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SOURCE 1st Reverse Mortgage USA