SANTA MONICA, Calif., March 19, 2012 /PRNewswire/--180 has restructured its global management team, with a clear focus on "180 Thinking" and growth.
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Michael Allen, Managing Partner and President of 180 Los Angeles (180LA), has been appointed 180's Global Chief Executive Officer. Mike will continue to oversee day-to-day management of the agency's Los Angeles office, but will add responsibility for 180's global operation.
180's founder Chris Mendola will continue to lead the agency, as Chairman. He will concentrate on the agency's growth through new and expanded client relationships, and continue to focus the agency around its founding ethos of "180 Thinking."
"Since the day 180 started, our passion has been to create brave ideas for brands in order to move businesses forward across geographical, cultural, and media boundaries. This passion is central to everything we do, especially as our client roster grows to include more and more iconic, world-class brands," said Mendola.
"Without a doubt, Mike is the man to take responsibility for 180's global business. He opened 180LA for us five years ago and has a reputation for building very strong agency/client partnerships. Over the last 25 years, he has helped to create some of the industry's most famous and effective advertising on global brands, including Apple, Nike, Nissan, adidas, Ray-Ban and Sony," added Mendola.
180's global management team is comprised of Mendola and Allen along with the agency's four other managing partners: 180 Amsterdam President Kevin Dundas, LA's Executive Creative Director William Gelner, Amsterdam Executive Creative Director Al Moseley, and LA's Head of Production Peter Cline.
"180 is more than our agency's name – it's the sprit that has driven our people, our culture, and our work since Chris started the agency 14 years ago. Our management team is fully committed to the 180 vision. We know who we are and what we want to be…every day," added Allen. "I'm excited to see what we will do next."
About 180
180 is an award-winning international creative agency with offices in Amsterdam and Los Angeles. A part of Omnicom Group Inc. (NYSE: OMC), 180 employs 200+ people from over 30 countries. 180's client roster includes adidas International, Sony Consumer Electronics USA, Sony Corporation, Boost Mobile, Mitsubishi Motors North America, Robert Mondavi and Kim Crawford Wines, DHL, PlayStation, Opel, Western Union, Asics, Eli Lilly and Carlsberg. 180 specializes in consumer, brand and product strategy, and offers a spectrum of expertise, including: content creation, digital marketing, retail marketing, design and advertising. For more information, visit http://www.180LA.com or follow us on twitter @180LA.
For more information, please contact:
Michelle McSorley Tel: 310-483-8286 Email: [email protected]
SOURCE 180
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