1000+ Stain Remover Test Marketing Begins with ATA Retail Services

NEW YORK, Sept. 19, 2011 /PRNewswire/ -- Winning Brands Corporation (USOTC: WNBD) www.WinningBrands.com  manufacturer of the 1000+™ Stain Remover brand, World's Most Versatile Cleaning Solution™, has been approved for test marketing with ATA Retail Services in Q4.  The development is significant because ATA is considered the top operator of grocery impulse merchandising programs in America, servicing over 8,500 retail locations – www.ATARetail.com.  The first step is for 1000+ Stain Remover to be placed in 50 supermarket clip-strip programs whose results are considered predictive and therefore helpful in learning and optimizing the suitability of the 1000+ "Handy Size" (4 fl.oz.) bottle for this setting.

Winning Brands CEO, Eric Lehner, comments: "We have been under consideration for this program for quite a while, so we are gratified that the elements have now come together.  It was worth waiting for the transition to the 1000+ Stain Remover name to be completed. Our view is that the 1000+ designation, as the new name for Winning Colours, will be particularly helpful in the impulse item category because the new name instantly communicates versatility and is easy to remember.  Our goal is that 1000+ become a household name in America, coast-to-coast.  Clip-strip impulse merchandising in America's busiest supermarkets is an additional way to achieve this. It's easy for a 4oz bottle to get lost on the shelf.  The ATA programs are helpful to the brand and the consumer by putting small, "neat stuff" in a place where it's easy to see and reach for.  The opportunity for us to have distribution to the grocery sector performed by a leading impulse merchandising specialist in America is of course good for us, but we are confident that 1000+ has much to offer its partners too."

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including 1000+ Stain Remover, World's Most Versatile Cleaning Solution™ www.1000Plus.ca,  alternative to conventional solvents.  The innovative stain remover and multi-cleaner, which was known during early marketing as Winning Colours,  is much discussed in social media because of its interesting performance qualities:  http://www.youtube.com/results?search_query=1000%2B+Stain+Remover&aq=f 1000+ is targeted by Winning Brands to become the world's favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when diluted with water.  1000+ also uses 90% less packaging than conventional cleaning solutions by being super-concentrated, enabling consumers to throw away far fewer bottles into the waste stream, together with reduced waste in cardboard case packaging, fuel consumption and CO2 emissions related to transportation.  The phrase "World's Most Versatile Cleaning Solution" and 1000+ Stain Remover are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/WinningColours is a registered trademark of Niagara Mist Marketing Ltd.

PRODUCT INFORMATION and INTERVIEWS:

Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 Tel: (866) 722-3542 Fax: (705) 737-9793
Jean Wursten-May, Assistant to the CEO
[email protected]

SOURCE Winning Brands Corporation

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED