100% of Pink Ribbon Bagel Sales to Benefit American Cancer Society

Panera Bread Kicks Off Breast Cancer Awareness Month By Leading Community in Donations

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Sep 22, 2010, 08:00 ET

COLUMBUS, Ohio, Sept. 22, /PRNewswire/ -- Panera Bread is pleased to announce that 100% of all Pink Ribbon Bagel sales on October 1 will be donated to the American Cancer Society of Central and Southwest Ohio. Panera Bread is hosting the Pink Ribbon Bagel campaign in an effort to support those who have fought breast cancer and to increase the visibility of Breast Cancer Awareness month.

Additionally, Panera Bread will donate $0.10 of each Pink Ribbon Bagel sold from October 2 through October 31 to the American Cancer Society. Last year's sales of the Pink Ribbon Bagel resulted in a donation of more than $23,000. Panera Bread bakery-cafes in Columbus, Dayton and Cincinnati are dedicated to the heightened October 1 fundraising promise and to its month-long commitment of supporting the fight against breast cancer.

"This year, more than ever before, we are pleased and honored to lead the charge against breast cancer in Ohio," says Jeff Rains, President, Breads of the World, LLC. "On October 1 Panera Bread will donate 100% of all Pink Ribbon bagel sales. It's important to us to kick Breast Cancer Awareness month off on the right foot, by bringing together our employees, owners and customers as a united front -- supporting the cause in the Ohio communities we serve."

The Pink Ribbon Bagel is baked in the form of an awareness ribbon and is loaded with cherry chips and real bits of Bing cherries and cranberries. All central and southwest Ohio bakery-cafes are participating; visit Panera-Ohio.com for a list of locations.

Breads of the World, LLC, Panera Bread's local franchise, operates 48 bakery-cafes in the Columbus, Cincinnati, Northern Kentucky and Dayton–metro areas. With its identity rooted in handcrafted, fresh-baked, artisan bread, Panera Bread is committed to providing great tasting, quality food that people can trust. At the close of each day, Panera Bread bakery-cafes donate bread and baked goods to community organizations serving those in need. For more information on the franchise, including bakery-cafe locations, visit www.Panera-Ohio.com.

SOURCE Panera Bread