10 Insights for Creating Authentic Brand Personality Through PR

ATLANTA, Aug. 31, 2011 /PRNewswire/ -- Rohit Bhargava, social media expert and SVP-global strategy & marketing of Ogilvy PR Worldwide's Washington office, will be the monthly luncheon speaker at the Georgia Chapter of the Public Relations Society of America.

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The event will be Thursday, September 15, 2011, at Maggiano's-Buckhead, 3368 Peachtree Road NE, Atlanta.

Registration for the luncheon begins at 11:30 a.m. with a noon luncheon and program.

Bhargava, a recognized marketing authority, author, blogger and keynote speaker, will share 10 insights for practitioners about creating a more "human" brand, and the real business value of creating brands that put people first and shed their faceless armor.

Bhargava is a founding member of the Ogilvy 360 Digital Influence team.  He makes a convincing argument that personality is the real secret to brand success in the new social media-centered business world.  As Bhargava says, "People aren't just buying a product or service, they're buying 'into' a positive experience."  Many brands are leveraging consumer engagement to help build authentic brand personalities.  Others, however, struggle with sharing brand ownership, which is essential for connecting with today's consumers.

A pre-luncheon seminar, "Branding...Take It Personal," begins at 9:30 a.m. with registration at 9:15 a.m.

Anyone on Facebook, Twitter or LinkedIn has a personal brand.  The question is, has it been defined or does it (accurately) define the person?  Subject matter experts with informed points of view and individual practitioners often emerge as marketable brands.  This not only injects the individual into the spotlight, but, for better or worse, their employers and clients as well.  "Are you making the most of your personal brand?" is a good question for the panel of experts assembled for this session.

The panel includes:

• Rohit Bhargava, SVP-Global Strategy & Marketing, Ogilvy PR Worldwide, Washington
• Robyn Cobb, VP - 360 Degree Digital Influence, Ogilvy PR Worldwide, Atlanta
• Bert DuMars, VP - E-Business & Interactive Marketing, Newell Rubbermaid

The Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org), the second-largest chapter in the national society, consists of some 850 professionals throughout Georgia.  Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.

The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and Real World PR, an annual collegiate conference.  Nine Special Interest Groups meet at various times and the Chapter supports eight PRSSA (student society) chapters.

CONTACT:  Denise Grant, +1-770-440-6369, www.prsageorgia.org

SOURCE Georgia Chapter of the Public Relations Society of America