1 in 4 Americans Prefer to Stream TV Programs vs. Cable [INFOGRAPHIC]
Annual TV Buyers survey from FatWallet reports that 1 in 4 will buy a new TV this year, will spend more and they rank Super Bowl TV deals #2 behind Black Friday.
BELOIT, Wis., Jan. 20, 2015 /PRNewswire/ -- FatWallet.com, where millions of online deal hunters go to stack coupons with cash back, released a new infographic displaying results from an annual TV Buyers survey (*TNS). The survey revealed nearly one quarter (24%) now stream the majority of their TV content (43% of those under age 30). Of those that said they would buy a new TV in 2015 (26%), price has the biggest influence over TV purchases (45%) while 53% to spend more than $500+ and 28% will spend $700+ (up 18% and 17% over 2014, it respectively). They also say they're most likely to make a new TV purchase during Black Friday, followed by Super Bowl sales, (Note: Super Bowl ranked #1 time to buy a TV in 2014).
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"January is the best time to find a TV deal on the bigger, smarter," stated Brent Shelton, FatWallet spokesperson. "January shoppers get a two-for by saving money on a big ticket item and enhancing their viewing experience for the big game."
To share or embed 2015 TV Buyer Infographic, visit link below:
https://www.fatwallet.com/about-us/best-tv-deals-infographic/
Resources: See full 2015 TV Buyer Survey results:
About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, FatWallet.com works closely with 1,700+ retailers like Kohl's, Best Buy, Target and Newegg to publish store discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. The FatWallet Deal Hunter app allows mobile shoppers to compare thousands of current deals on-the-go and the new FatWallet Express allows for quick cash back activation while shopping online.
*The national survey conducted online by TNS on behalf of FatWallet.com in January 2015 was fielded among 1,000 adults ages 18 or older.
SOURCE FatWallet
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