1-800 CONTACTS Announces 'Free Contacts for Life' Sweepstakes Promotion Throughout September; Winners Will be Randomly Selected Daily; Campaign Will be Supported by TV and Radio Ads, Digital and Social Media Channels English

DRAPER, Utah, Sept. 13 /PRNewswire/ -- For a short time, contact lens wearers may soon hit the jackpot.  1-800 CONTACTS is announcing a "Free Contacts for Life" sweepstakes that will reward those who will win all the contact lenses they will ever need, for life.

(Logo:  http://photos.prnewswire.com/prnh/20040107/LACONTACTSLOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20040107/LACONTACTSLOGO)

The promotion kicked off September 9 with full media support.  1-800 CONTACTS is also tapping into the social activity of participating customers through a unique referral system. If a participating customer refers a friend or family member into the sweepstakes and that referred friend wins, the referring customer also wins. In fact, anyone who enters the sweepstakes and refers friends or family members will increase their chance of winning. One to two winners will be chosen daily throughout the month.

Nearly 60 winners may be selected over the month-long promotion. Contestants can enter by going online to www.1800contacts.com or clicking a link sent by a referring friend. 1-800 CONTACTS' phone and web customers will also be entered automatically when they order during September. Winners will be selected randomly and notified by 1-800 CONTACTS. Eligibility is restricted to those with a valid contact lens prescription.

Joan Blackwood, CMO at 1-800 CONTACTS, said the sweepstakes reinforces the company's long-standing commitment to customers that "it will go to any lengths to take care of their contact lens needs. We stock, sell and deliver more contact lenses than anyone else on the planet. It also sends a message in these recessionary times that we're on the consumer's side by bringing a little budgetary relief."

Blackwood stressed that winners will receive contact lenses for life – without any special clauses or criteria other than maintaining a valid contact lens prescription. If a customer's prescription changes, 1-800 will provide the new lenses.

1-800 CONTACTS is the world's largest contact lens store, with more than 20 million lenses in stock. It ships more than 150,000 contact lenses daily, serves more than seven million customers and is celebrating its 15th anniversary since its founding in 1995.

The company helped revolutionize the contact lens industry in 2003 when it played a role in supporting the passage of the Fairness to Contact Lens Consumer Act by Congress and ultimately signed into federal law by the President. Prior to the legislation, consumers were prevented from receiving their prescriptions and choosing where they wanted to buy contact lenses. In 2008, the company signed an alliance with Walmart bringing 1-800 CONTACTS convenience and customer support to more than 3,000 Walmart stores across America, and offering more than $400 million in savings to consumers.  

Background on 1-800 CONTACTS

1-800 CONTACTS, based in Draper, Utah, is the world's largest contact lens store.  The company stocks more than 20 million contact lenses and delivers over 150,000 every day directly to customers. 1-800 CONTACTS has delivered over five million orders to more than seven million customers since the company was created in 1995.  As a result of its extensive inventory, the Company is able to ship approximately 95 percent of its orders within one business day of receipt and verification of prescriptions.   Through its easy-to-remember, toll-free telephone number "1-800 CONTACTS" (1-800-266-8288) and its Internet Web site, www.1800contacts.com, the company sells all of the most popular brands of contact lenses including Acuvue Oasys, Acuvue Advance, and Focus DAILIES.  High volume, cost-efficient operations enable 1-800 CONTACTS to offer products at competitive prices while delivering a high level of customer service. 1-800 CONTACTS has received the prestigious Alfred P. Sloan Award for Workplace Excellence and Flexibility from 2007-2009 and won Utah's Work/Life Awards: Utah's Best Place to Work award for consecutive years between 2003 and 2010.

SOURCE 1-800 CONTACTS

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