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Since the outbreak of the COVID-19 pandemic, the demand for online streaming services has increased significantly across the world. People spent more time indoors due to the imposition of lockdowns and work-from-home policies, which increased the popularity of online video streaming services. For instance, the viewership in online video streaming increased by 32%-37% in the US and Mexico since the outbreak of the COVID-19 pandemic.
The market is expected to be driven by factors such as the rising penetration of smartphones and easy access to the internet, the growing popularity of online video streaming in the education sector, and the increasing launch of new content and renewing of additional seasons.
The report also offers information on the upcoming trends and challenges that will influence market growth.
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Online Streaming Services Market: Opportunities
The growing penetration of the internet and the increasing use of smartphones in countries such as China, Japan, India, Thailand, Indonesia, and Vietnam is increasing the consumption of online content. This is presenting tremendous growth opportunities for market players. Besides, broadband network expansion and increasing awareness about the leading online digital providers, including Netflix, Amazon, and Disney in these countries will offer several growth opportunities in the market during the forecast period.
Online Streaming Services Market: Segmentation by Type
Based on the segmentation by type, the market generated maximum revenue in the online video streaming segment in 2019. The segment is driven by the increasing adoption of devices such as smartphones, tablets, and smart TVs. In addition, the rising demand for high-speed internet connectivity and increasing investments in internet technologies such as 4G and 5G will foster the growth of the segment during the forecast period.
Online Streaming Services Market: Segmentation by Geography
North America held the largest market share in 2019 and the market growth in the region is expected to be slower compared to the growth of the market in other regions. The growth of the market in North America can be attributed to the growing on-demand video market and the declining live TV broadcast market in countries such as the US and Canada. Also, the high adoption rate of music streaming services will contribute to the growth of the online streaming services market in North America during the forecast period.
One of the fortune 500 companies had used the detailed research report on the online streaming services market and had decided to increase their market share in the North American region which offers the highest market opportunities during the forecast period.
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Online Streaming Services Market: Major Vendors
Netflix Inc.
The company offers subscription streaming entertainment services with over 167 million paid streaming memberships in over 190 countries consisting of TV series, documentaries, and feature films across a wide variety of genres and languages.
Spotify Technology SA
The company provides subscribers with unlimited online and offline high-quality streaming access to different catalogs of music and podcasts. The company offers audio streaming subscription services.
Tencent Holdings Ltd.
The company is engaged in the production and distribution of films and television programs for third parties, copyrights licensing, merchandise sales, and various other activities. The company offers a Chinese video streaming platform called the Tencent Video.
The Walt Disney Co.
The company generates revenue from affiliate fees, advertising, and other revenues, which include the sale and distribution of television programs. The company offers a subscription video-on-demand streaming service called Disney+.
iflix Ltd.
The company offers online entertainment services for emerging markets. The company offers video-on-demand entertainment services.
Along with the market data, Technavio offers customizations as per the specific needs of companies. The following customization options are available for the online streaming services market report:
Regional Analysis
- Further breakdown of the market segmentation at requested regions.
Market Player Information
- Detailed analysis and profiling of additional market players, vendor segmentation, and vendor offerings.
- Know the strategies adopted by vendors during the COVID-19 Recovery Phase.
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Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Type
- Market segments
- Comparison by Type
- Online video streaming - Market size and forecast 2019-2024
- Online music streaming - Market size and forecast 2019-2024
- Market opportunity by Type
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- APAC - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Vendors landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Alibaba Group Holding Ltd.
- Amazon.com Inc.
- Baidu Inc.
- Balaji Telefilms Ltd.
- Eros International Plc
- iflix Ltd.
- Netflix Inc.
- Spotify Technology SA
- Tencent Holdings Ltd.
- The Walt Disney Co.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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