OAK BROOK, Ill., Jan. 23, 2024 /PRNewswire/ -- With a record number of players joining the pickleball community, Athletico Physical Therapy, a leading provider of outpatient physical therapy and athletic training services, is excited to announce a new partnership with PicklePlay, a comprehensive pickleball app that helps players find local pickleball courts, clubs, events and players. The partnership will provide PicklePlay's nearly 100,000 users nationwide with exclusive content to support wellness and injury-prevention in the sport, as well as access to in-clinic and virtual free assessments at Athletico locations throughout the country.
"Pickleball is the fastest growing sport in America, and it is easy and fun to play for all ages. With a low barrier to entry, all you need is a paddle, a pickleball and a friend or two, and you are set to hit the courts," said Blake Renaud, Founder and CEO of PicklePlay. "We are excited to help grow the pickleball community by helping players find courts on our map screen and providing users great pickleball content. We want our users to be educated on injury prevention specific to the sport, and we look forward to providing resources in partnership with Athletico to help players overcome any pickleball-related injuries."
The rise in popularity of pickleball has also brought a rise in injuries with an estimated 36.5 million people picking up the sport last year. From sprains, strains and fractures, pickleball enthusiasts, particularly those ages 55 to 75, are often at a higher risk for musculoskeletal injuries. Physical therapy can help players prepare their bodies for the physical demands of the sport, from preventing injuries to alleviating pain and helping players with proper body mechanics, so they can stay in the game injury-free.
"PicklePlay has a highly engaged community of players, and we are excited about the mutual benefits of this partnership," said Carrie Bienkowski, Chief Marketing and Strategy Officer at Athletico. "Pickleball is a wonderful lifelong activity but is also physically challenging on muscles and joints, and we are seeing more patients in our clinics with pickleball-related injuries. We look forward to supporting PicklePlay members with injury-prevention education to help improve their longevity in the game."
To stay up to date on the latest pickleball content, visit The Official PicklePlay Blog for more health, wellness, and injury-prevention tips in partnership with Athletico.
About Athletico Physical Therapy
Athletico Physical Therapy is a leading provider of the highest quality orthopedic rehabilitation services to communities, employers and athletes. With our recent acquisition of Pivot Physical Therapy, Athletico operates more than 900 locations in 24 states and the District of Columbia. We are committed to our patients and referring physicians through our patient-centric focus, inclusive work environment, and attention to quality and high standard of care. Delivering market-leading patient outcomes and satisfaction are at the core of what we do, as measured by our industry leading patient satisfaction scores and recognition as a National Top-Tier Provider by the CMS Quality Payment Program. We are also passionate about giving back to the communities we serve through outreach, volunteer and fundraising initiatives supported by the Athletico Cares Foundation. Athletico's comprehensive services include physical and occupational therapy, workers' compensation and onsite employer services, athletic training, and over 50 specialty services, including free assessments, pelvic health, spine health, hand therapy, concussion management, and more. For more information, or to find an Athletico clinic near you, visit www.athletico.com.
About PicklePlay
PicklePlay is available for free download on both Android and iOS. With nearly 100,000 users and growing, it is a leader in the pickleball community. With over 31,000 courts and growing, it is sure to help you find a court in your community or even when you are traveling. 1,800+ private groups and community clubs are registered on PicklePlay, helping them communicate and keep track of play scheduling. Check out PicklePlay today at: www.pickleplay.com.
Media Contact:
Dana Andreoli for Athletico
[email protected]
SOURCE Athletico Physical Therapy
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