SANTA MONICA, Calif., Feb. 23, 2022 /PRNewswire/ -- TrueCar, Inc., (NASDAQ:TRUE), the easiest, most efficient and transparent online destination for buying and selling new and used vehicles, today announced that its Chief Financial Officer, Jantoon Reigersman, has also been appointed Chief Operating Officer, effective March 1, 2022. As COO, Reigersman will play a more significant role driving TrueCar's transformation by seeking to improve operational effectiveness and fulfillment, in order to drive future revenue growth through new products and services.
In this role, Reigersman will focus on the rollout and adoption of TrueCar+, a two-sided marketplace that aims to bring the car buying experience fully online. TrueCar+ is currently in pilot in Florida, with plans for full statewide coverage for new and used vehicles by the end of second quarter.
"As our Chief Financial Officer, Jantoon has been a key contributor to developing our business strategy and advancing new key initiatives and offerings, including TrueCar+. This appointment allows him to expand his contributions to accelerate our growth and transformation," said Mike Darrow, President and CEO of TrueCar.
Reigersman joined TrueCar in January 2021 as Chief Financial Officer, after serving as CFO for Leaf Group, an NYSE-listed diversified internal, media and ecommerce company. "I'm excited to take on this expanded role at such a pivotal time for the company," Reigersman said. "TrueCar+ is an innovative product offering that will revolutionize the car-buying experience for consumers, while simultaneously helping our dealer customers achieve greater efficiency," he added.
Reigersman's appointment will assure TrueCar remains focused on innovation that can be quickly scaled and delivers value to dealers and consumers.
About TrueCar
TrueCar is a leading automotive digital marketplace that enables auto buyers to connect to our nationwide network of Certified Dealers. We are building the industry's most personalized and efficient auto buying experience as we seek to bring more of the purchasing process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new and used cars – all with a clear view of what's a great deal. When they are ready, TrueCar will enable them to connect with a local Certified Dealer who shares in our belief that truth, transparency and fairness are the foundation of a great auto buying experience. As part of our marketplace, TrueCar powers auto-buying programs for over 250 leading brands, including AARP, Sam's Club, Navy Federal Credit Union and American Express. TrueCar is headquartered in Santa Monica, California, with an office in Austin, Texas.
For more information, please visit www.truecar.com, and follow us on LinkedIn, Facebook or Twitter. Email: [email protected]
SOURCE TrueCar.com
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