PM360 Magazine Announces Winners of 2021 Trailblazer Awards

Best of the Best in Healthcare Marketing Honored at Virtual Event

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Sep 24, 2021, 08:00 ET

NEW YORK, Sept. 24, 2021 /PRNewswire/ -- PM360, a leading life sciences marketing industry trade publication, announced the winners of their 13^th annual Trailblazer Awards during a virtual event on Thursday, September 23, 2021. The awards recognize outstanding companies, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotech, medical device, and diagnostics industries. In total, 67 winners were named across eight overall categories: Companies of the Year, Marketer of the Year, Marketing Team of the Year, Vanguard Award, Imagination Award, Lifetime Achievement, Brand Champions, and Initiatives.

"When the world was in need of hope as we witnessed the toll of a global pandemic, our industry delivered more than that—it delivered solutions," says Anna Stashower, CEO and Publisher of PM360. "This year's winners prove that even when circumstances are at their worst, our industry is capable of achieving extraordinary things. While this certainly includes their work to directly address COVID, the achievements being recognized cover a wide range of therapeutic areas, communication initiatives, and support programs that ensured doctors, patients, and caregivers had what they needed, no matter the obstacles."

All of the winners were celebrated at a virtual party that also featured a Best Half-Dressed Contest, a dance party, and the comedic stylings of the night's emcee, Judy Gold, who is an Emmy-award winning actress, comedian, and writer.

Each of the winners were judged and selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. The judges are asked to evaluate the following criteria for each category: Company of Year (innovation, talent development, and social responsibility); Brand Champions (innovation, leadership, communication, analytical, and organizational skills); Initiatives (content, format, success in reaching targeted audience, and overall quality); Marketer of the Year (the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas, and actions in the industry); Marketing Team (the team who best exemplifies those same qualities); Vanguard Award (an industry pioneer who developed a new service, strategy, product, or technology that had the most impact on the industry); Imagination Award (an industry leader who demonstrated the courage to stand apart from the conventional industry norms by imagining and then realizing a radical idea); and Lifetime Achievement (an industry veteran who has transformed the business through leadership, wide-ranging influence, and original contributions.)

This year's Lifetime Achievement Award Winner was Ed Wise, Chief Executive Officer, Omnicom Health Group. As a creative leader at CDM early in his career, Wise authored many award-winning campaigns for Pfizer brands including Zithromax and Diflucan, and he penned the now-famous Bob Dole "Courage" commercial for the launch of Viagra. Wise later became President and then CEO of the CDM Group, but in 2016 his role expanded significantly as he led the formation of Omnicom Health Group (OHG), the global collective of dedicated healthcare communications companies within Omnicom. OHG has grown into one of the largest healthcare communications groups in the world, serving over 100 life sciences clients through 14 agencies.

"For nearly 40 years, Ed has left his mark on our industry through both iconic campaigns and a leadership model that has changed how agencies today operate," says Anna Stashower, CEO and Publisher of PM360. "More recently, the formation of OHG fulfilled his vision of an 'independent-minded network, brilliantly connected.' As the leader of one of the largest healthcare communications groups in the world, Ed continues to transform the industry through revolutionary strategies and offerings that provide better ways for clients to connect with all healthcare stakeholders."

Some of the other big winners include Moderna as this year's Pharmaceutical/Biotech Company of the Year, while Zimmer Biomet was named the Medical Device/Diagnostics Company of the Year and Novavax took home Specialty Pharma Company of the Year. Additionally, Calcium was named the Advertising Agency of the Year for the third consecutive year and DeepIntent was given the honor of Supplier/Vendor of the Year.

PM360 will publish profiles of this year's Trailblazer winners in its October issue and on its website.

This year's PM360 Trailblazer winners include:

LIFETIME ACHIEVEMENT AWARD RECIPIENT
Ed Wise, Chief Executive Officer, Omnicom Health Group

IMAGINATION AWARD
Dave Guiga, Head of Respiratory & Immunology Portfolio Acceleration, AstraZeneca

VANGUARD AWARD
Joe George, Director, Marketing Technology COE, AbbVie

MARKETER OF THE YEAR
Zoe Cohen, Vice President of Product Marketing, Doximity, Inc.

MARKETING TEAM OF THE YEAR SILVER WINNER
ORLADEYO Brand Team, BioCryst Pharmaceuticals

MARKETING TEAM OF THE YEAR GOLD WINNER
ENSPRYNG Launch Team, Genentech and Agency Partners: Intouch Group, VMLY&R, Heartbeat, and CMI

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
Moderna

COMPANY OF THE YEAR: MEDICAL DEVICE/DIAGNOSTICS
Zimmer Biomet

COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
Novavax

COMPANY OF THE YEAR: ADVERTISING AGENCY
Calcium

COMPANY OF THE YEAR: SUPPLIER/VENDOR
DeepIntent

BRAND CHAMPION AWARD WINNERS

Autoimmune: Larry McNally, Associate Director, Immunology Marketing, Mallinckrodt Pharmaceuticals

Cardiology: Patrick L Sutton, Executive Director, Patient & Specialty Services, Cardio-Renal-Metabolic, Novartis Pharmaceuticals Corporation

Central Nervous System: Paul Lowman, Director of Marketing, Neurodegeneration/Multiple Sclerosis, Janssen Pharmaceutical Companies of Johnson & Johnson

Dermatology: PJ Cadman, Marketing Lead Dermatology, UCB Pharmaceuticals

Diabetes/Metabolic Disorders: Kevin Conway, Director, U.S. Metabolics Marketing, Alexion Pharmaceuticals

Diversity/Multicultural: Angela Guh, Senior Marketing Manager, U.S. Oncology, Amgen

Gastrointestinal: Noël Moossa, MS, MBA, Associate Director, OCE Paid Media, Takeda Pharmaceuticals

Hematology/Oncology: Melanie Nicholson, Executive Director, Immunoncology Global Product Strategy, Global Strategy and Corporate Development, Incyte Corporation

Infectious Disease: Megan Shultis, Director, U.S. Consumer Lead, Adult Pneumococcal Vaccine Marketing, Pfizer

Innovation: Paul Vega, Associate Director, ENTYVIO, Takeda Pharmaceutical Company Limited USA

Managed Markets: AJ Ahuja, Director, Market Access Strategy and Marketing, ViiV Healthcare

Medical Device/Diagnostics: Hillary M. Titus, Director of External Communications, BioReference Laboratories, Inc.

Men's Health: Rozita Passarella, Vice President, Marketing, Clarus Therapeutics

Ophthalmology/Optometry: Mike Goeren, Senior Marketing, Genentech

Orthopedics/Musculoskeletal Disorders: Jeff LaConte, Lead, VELYS™ Robotics & Digital Surgery, Global Strategic Marketing, DePuy Synthes, The Orthopaedics Company of Johnson & Johnson

Rare Diseases: Christine Kingsbury, Senior Director of Marketing, Recordati Rare Diseases Inc.

Respiratory: Adam Boshell, Sr. AD Interstitial Lung Disease Marketing, Boehringer Ingelheim

Women's Health: Nicole Yohn, PhD, Associate Director, Marketing, Gilead-Kite Oncology

INITIATIVE WINNERS

APP/DIGITAL SOLUTION OR SUITE SILVER WINNER
VELYS Robotic-Assisted Solution (DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Next/Now)

APP/DIGITAL SOLUTION OR SUITE GOLD WINNER
Plan B One-Step^®: "Ask B" Chatbot (Foundation Consumer Healthcare, CultHealth)

CONSUMER WEBSITE/ONLINE INITIATIVE SILVER WINNER
"EVEN THE ODDS" (Amgen, Emcay)

CONSUMER WEBSITE/ONLINE INITIATIVE GOLD WINNER
EYSUVIS, "MYEYSUVIS" (Kala Pharmaceuticals, QBFox Healthcomm)

CO-PROMOTE OR PARTNERSHIP INITIATIVE SILVER WINNER
"Real Chemistry Partners with the Ad Council and COVID Collaborative to Engage Healthcare Providers and Boost COVID-19 Vaccine Confidence" (The Ad Council, Real Chemistry)

CO-PROMOTE OR PARTNERSHIP INITIATIVE GOLD WINNER
REXULTI Customer Driven Non-Personal Promotion (Otsuka, Lundbeck, The Bloc)

DATA/ANALYTICS INITIATIVE SILVER WINNER
MG United (argenx, closerlook)

DATA/ANALYTICS INITIATIVE GOLD WINNER
ACTICS by EVERSANA (EVERSANA)

DIRECT-TO-CONSUMER CAMPAIGN SILVER WINNER
"Storied Eyes" Campaign (Horizon Therapeutics, Area 23, An IPG Health Company)

DIRECT-TO-CONSUMER CAMPAIGN GOLD WINNER
Enbrel (Amgen, Arnold Worldwide)

DIRECT-TO-PATIENT CAMPAIGN SILVER WINNER
Yescarta "More Than Hope" Campaign (Kite Pharmaceuticals, AbelsonTaylor)

DIRECT-TO-PATIENT CAMPAIGN GOLD WINNER
Takeda Hemophilia Starter Kit (Takeda, Snow Companies)

HCP EDUCATION SILVER WINNER
Elevating the Standard of Cardiovascular Care for Women (Amarin Pharma Inc, Healthcare Consultancy Group)

HCP EDUCATION GOLD WINNER
U.S. and Global CV Augmented Reality Strategies, Honest Abe, Dr Rose, and Chen (Boehringer Ingelheim, Confideo Labs)

INTERACTIVE MARKETING PROGRAM SILVER WINNER
Acthar Town (Mallinckrodt Pharmaceuticals, Patients & Purpose)

INTERACTIVE MARKETING PROGRAM GOLD WINNER
VELYS Robotic-Assisted Solution (DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Plexus Productions, Brawl Agency, FleishmanHillard)

PATIENT/CONSUMER EDUCATION SILVER WINNER
aHUS Journey Patient Resource Kit (Alexion Pharmaceuticals, Snow Companies)

PATIENT/CONSUMER EDUCATION GOLD WINNER
"The Lowdown on Low Blood Sugar" (American Association of Clinical Endocrinology, JPA Health)

PERSISTENCE/ADHERENCE PROGRAM SILVER WINNER
MyMSTeam Treatment & Adherence Resource Center (EMD Serono, MyHealthTeams)

PERSISTENCE/ADHERENCE PROGRAM GOLD WINNER
CIMplicity Nurse Support Program (UCB, VMS BioMarketing)

POINT OF CARE SILVER WINNER
PatientPoint Wait-Time Communication Platform (PatientPoint)

POINT OF CARE GOLD WINNER
HCP and Patient Multichannel Educational Marketing Program (Insulet, InStep Health)

PRODUCT/SERVICE LAUNCH SILVER WINNER
"Launching Restylane Kysse During the COVID-19 Pandemic" (Galderma, Real Chemistry)

PRODUCT/SERVICE LAUNCH GOLD WINNER
TRODELVY, "Trojan Horse" (Gilead-Kite Oncology, Brick City Greenhouse)

PROFESSIONAL CAMPAIGN SILVER WINNER
"Go for Three" (OMNI Surgical System, Schaefer Advertising Co.)

PROFESSIONAL CAMPAIGN GOLD WINNER
"Say Goodbye" (AngioDynamics, Fingerpaint)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE SILVER WINNER
U.S. BREZTRI "Coming Soon" Campaign (AstraZeneca, Real Chemistry)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE GOLD WINNER
CIN Risk Disease Awareness (BeyondSpring, Proximyl Health)

SALES AID SILVER WINNER
Engaging Sales Collateral to Bring New Hope and Treatment for Patients With Diabetic Gastroparesis (Evoke Pharma, EVERSANA ENGAGE)

SALES AID GOLD WINNER
Taking a patient-centric approach to engaging physicians in metastatic colorectal cancer (mCRC) and squamous cell carcinoma of the head and neck (SCCHN) (Merck, Langland)

SELF-PROMOTION SILVER WINNER
Rare Disease Day - Data Points to Rare (Intouch Group)

SELF-PROMOTION GOLD WINNER
"Connect'ability" (JPA Health)

SOCIAL MEDIA CAMPAIGN SILVER WINNER
Know Your CLL (Janssen Biotech, Pharmacyclics, MicroMass, An Ashfield Health Company)

SOCIAL MEDIA CAMPAIGN GOLD WINNER
BRCA Blue Unbranded Prostate Cancer Campaign (Clovis Oncology, CultHealth)

UNBRANDED CAMPAIGN SILVER WINNER
No Time to Wait (Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry)

UNBRANDED CAMPAIGN GOLD WINNER
"MS in Harmony" (Bristol Myers Squibb, Ogilvy Health)

VIDEO/TV CAMPAIGN SILVER WINNER
Fostering Meaningful HCP Engagements Through Videos: WAKIX HCP Video Series (Harmony Biosciences, Synchrony Healthcare Communications, Blue Visual Effects, BTK Communications Group)

VIDEO/TV CAMPAIGN GOLD WINNER
Wake Up & RYBELSUS^® Launch Campaign (Novo Nordisk, CultHealth)

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

SOURCE PM360